Digital Marketing Executive

Responsibilities: • Monitor, analyse campaign performance, evaluate campaign data, make statistically stable & relevant optimisations and recommendations. • Manage and support various mobile marketing channels for different regions, including SMS, WhatsApp, Live Chat, Chatbots, Telegram, etc • Promote mobile app by marketing campaigns on IOS / Android • Work closely with third-party vendors to communicate campaigns and outline milestone dates • Collaborate with internal business partners and information service resources to align and enable mobile and app platforms and customer experience • Identify, negotiate and execute multiple marketing initiatives to meet best practice experience, sales growth, and retention targets • Establish key performance indicators and success metrics for all mobile and app marketing platforms, track results for all efforts and create consistent reporting and recommendations based on this analysis • Overseeing the development/copy-writing of online marketing contents/collateral. • Work closely and brainstorm with client servicing teams to execute digital campaigns. • Assist in daily administrative duties for the company to ensure smooth running of daily operation. • Assist in marketing strategy and being able to manage digital platform (e.g. Facebook, Instagram, Google, YouTube & etc.). • Assist with marketing materials preparation. • Work cross functionally to evangelize mobile, from product to sales to customer success • Ensure that there are clear success metrics for the campaigns and actively assess against this • Develop a deep understanding of customers, the competitive landscape, and our offerings, to create a strategy for driving persuasion and to support expression of unique value propositions • Execute ad-hoc tasks assigned by the manager. Requirements: • Candidates must possess at least Bachelor's Degree/Diploma in Business/Marketing/Multimedia Management/Advertising/Mass Communications or equivalent. • Preferably with prior experience in any digital marketing agencies or field. • Experienced in managing Google Ads would be an added advantage. • Strong analytical, problem solving and time management skills. • Able to multitask and perform under tight deadlines. • Good time management skill, good attitude, responsible and discipline. • Required language(s): English and Mandarin, Cantonese would be an added advantage. • Fresh graduates are welcomed.