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Digital Marketing Manager

Salary undisclosed

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Salary range: 7000 - 9000 MYR

Intro

YouApp integrates Western, Indian, and Eastern philosophies such as Astrology, Horoscopes (星座), Chinese Zodiac (生肖), and BaZi (八字) to offer immersive matching experiences, vibrant communities, exciting experiences & events, and connections with like-minded groups and communities.

Are you someone who is driven, ambitious, and hungry for success? We are currently seeking a Marketing Manager to help us spread the word about our innovative platform and reach even more people. Join us in our mission to build a truly and engaged community.

Responsibilities:

  • Develop and execute marketing strategies to increase subscribers
  • Prepare compelling and impactful press releases and PR kit copies to promote our brand and products/services to media outlets, KOLs and other media platforms
  • Create and optimize website SEO and ASO app content to improve organic visibility and drive website/app traffic.
  • Assist in crafting persuasive and effective copies for digital ads, ensuring messaging consistency and driving conversion.
  • Monitor and analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
  • Stay updated on industry trends, competitor activities, and emerging marketing strategies and techniques.

Requirements:

  • Have a Diploma or higher
  • Must have a minimum of 3 years of experience in the field of marketing
  • Able to work in a team environment, as well as independently and responsibly
  • Able to cope well with stress and tight deadlines
  • Have a dynamic disposition, outgoing personality, initiative and positive attitude
  • Must be well-organised, neat and careful
  • Possess an intimate knowledge of all social media platforms
  • Proven experience in marketing ROI and subscriber sales.
  • Must be able to copywrite and market to Chinese audience
  • Strong proficiency in English language, spoken and written communications.
  • Able to multi task
  • Worked in startup environment before or is committed to do so

Bonus:

  • Able to edit/design and is creative with words