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Salary range: 7000 - 9000 MYR
Intro
YouApp integrates Western, Indian, and Eastern philosophies such as Astrology, Horoscopes (星座), Chinese Zodiac (生肖), and BaZi (八字) to offer immersive matching experiences, vibrant communities, exciting experiences & events, and connections with like-minded groups and communities.
Are you someone who is driven, ambitious, and hungry for success? We are currently seeking a Marketing Manager to help us spread the word about our innovative platform and reach even more people. Join us in our mission to build a truly and engaged community.
Responsibilities:
- Develop and execute marketing strategies to increase subscribers
- Prepare compelling and impactful press releases and PR kit copies to promote our brand and products/services to media outlets, KOLs and other media platforms
- Create and optimize website SEO and ASO app content to improve organic visibility and drive website/app traffic.
- Assist in crafting persuasive and effective copies for digital ads, ensuring messaging consistency and driving conversion.
- Monitor and analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
- Stay updated on industry trends, competitor activities, and emerging marketing strategies and techniques.
Requirements:
- Have a Diploma or higher
- Must have a minimum of 3 years of experience in the field of marketing
- Able to work in a team environment, as well as independently and responsibly
- Able to cope well with stress and tight deadlines
- Have a dynamic disposition, outgoing personality, initiative and positive attitude
- Must be well-organised, neat and careful
- Possess an intimate knowledge of all social media platforms
- Proven experience in marketing ROI and subscriber sales.
- Must be able to copywrite and market to Chinese audience
- Strong proficiency in English language, spoken and written communications.
- Able to multi task
- Worked in startup environment before or is committed to do so
Bonus:
- Able to edit/design and is creative with words
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