Senior Digital Marketing Executive
Salary undisclosed
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- Digital Strategy Development & Execution
- Plan, develop, and implement comprehensive digital marketing strategies across channels, including SEO, PPC, email, social media, and content marketing.
- Align digital marketing campaigns with business objectives, ensuring brand consistency and effectiveness across all platforms.
- Campaign Management
- Oversee end-to-end management of digital marketing campaigns, from concept creation to execution and performance analysis.
- Optimize campaigns through data analysis, adjusting tactics to maximize engagement, lead generation, and ROI.
- Coordinate with designers, copywriters, and other team members to develop creative assets for campaigns.
- SEO & Content Strategy
- Lead the development of SEO strategies to improve organic search rankings and increase website traffic.
- Create and manage content calendars, optimizing content for search engine visibility and audience engagement.
- Identify high-value keywords and trends, collaborating with content teams to incorporate these into the content strategy.
- Social Media & Community Engagement
- Develop and execute social media strategies to enhance brand visibility, increase followers, and improve engagement rates.
- Engage with online communities, respond to inquiries, and manage social media interactions to foster a strong brand presence.
- Data Analysis & Reporting
- Analyze data from Google Analytics, social media insights, and other tools to measure campaign performance and extract actionable insights.
- Provide regular reports and insights on digital performance metrics, making recommendations for improvements and growth opportunities.
- Set KPIs for digital campaigns, monitoring progress and adjusting strategies as needed.
- Email Marketing & Automation
- Plan and execute email marketing campaigns to engage existing customers and nurture leads.
- Implement automation workflows for segmented customer lists, optimizing for engagement and conversion.
- Mentorship & Team Collaboration
- Mentor and support junior digital marketing team members, providing guidance and expertise.
- Collaborate cross-functionally with sales, product, and creative teams to align marketing activities with company objectives.
- Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Experience: 2-3 years of experience in digital marketing or a similar role, with proven success in managing and executing digital campaigns.
- Skills:
- Expertise in digital marketing tools, such as Google Analytics, Google Ads, SEMrush, and social media platforms.
- Strong knowledge of SEO, PPC, email marketing, and social media best practices.
- Proficient in content management systems (e.g., WordPress) and CRM tools.
- Analytical mindset with experience in data-driven decision-making and A/B testing.
- Excellent written and verbal communication skills.