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Senior Digital Marketing Executive

Salary undisclosed

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  • Digital Strategy Development & Execution
  • Plan, develop, and implement comprehensive digital marketing strategies across channels, including SEO, PPC, email, social media, and content marketing.
  • Align digital marketing campaigns with business objectives, ensuring brand consistency and effectiveness across all platforms.
  • Campaign Management
  • Oversee end-to-end management of digital marketing campaigns, from concept creation to execution and performance analysis.
  • Optimize campaigns through data analysis, adjusting tactics to maximize engagement, lead generation, and ROI.
  • Coordinate with designers, copywriters, and other team members to develop creative assets for campaigns.
  • SEO & Content Strategy
  • Lead the development of SEO strategies to improve organic search rankings and increase website traffic.
  • Create and manage content calendars, optimizing content for search engine visibility and audience engagement.
  • Identify high-value keywords and trends, collaborating with content teams to incorporate these into the content strategy.
  • Social Media & Community Engagement
  • Develop and execute social media strategies to enhance brand visibility, increase followers, and improve engagement rates.
  • Engage with online communities, respond to inquiries, and manage social media interactions to foster a strong brand presence.
  • Data Analysis & Reporting
  • Analyze data from Google Analytics, social media insights, and other tools to measure campaign performance and extract actionable insights.
  • Provide regular reports and insights on digital performance metrics, making recommendations for improvements and growth opportunities.
  • Set KPIs for digital campaigns, monitoring progress and adjusting strategies as needed.
  • Email Marketing & Automation
  • Plan and execute email marketing campaigns to engage existing customers and nurture leads.
  • Implement automation workflows for segmented customer lists, optimizing for engagement and conversion.
  • Mentorship & Team Collaboration
  • Mentor and support junior digital marketing team members, providing guidance and expertise.
  • Collaborate cross-functionally with sales, product, and creative teams to align marketing activities with company objectives.

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  • Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • Experience: 2-3 years of experience in digital marketing or a similar role, with proven success in managing and executing digital campaigns.
  • Skills:
  • Expertise in digital marketing tools, such as Google Analytics, Google Ads, SEMrush, and social media platforms.
  • Strong knowledge of SEO, PPC, email marketing, and social media best practices.
  • Proficient in content management systems (e.g., WordPress) and CRM tools.
  • Analytical mindset with experience in data-driven decision-making and A/B testing.
  • Excellent written and verbal communication skills.

[Apply now at https://my.hiredly.com/jobs/jobs-malaysia-wealth-mastery-academy-wma-job-senior-digital-marketing-executive-0]