Customer Development Manager

At Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Chantecaille. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment, and society.

Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.

Your Tasks

Role Purpose

• Responsible for account strategy development & implementation to achieve profitable business growth and relationship with customers.
• The account strategies need to be in line with shoppers marketing, brand strategies and sales objectives.
• This role will be working closely with shopper & customers marketing and sales department to ensure brand communications and trade execution are maximized in store.
  
  

Key Accountabilities

Derive Business Strategy and Objective

• Contribute to development of sales, marketing, customer retention, advertising, pricing, distribution strategies.
  
  

Customer Orientated

• Develop and maintain strategic business relationships with customers
• Negotiate sales with existing and new customers who are of strategic importance to the organisation.
• Provide ongoing support to high value clients and ensure high quality customer service being delivered
• Identify customer needs and opportunities by analysing sales gap & develop strategy to minimize or close gap
• Serves as a liaison between clients and company departments.
• Familiar with outlet’s sales operation in terms of merchandising and ordering process
• Possess very detailed product knowledge as well as through knowledge of client business
  
  

Leadership (Manage, oversee, guidance, coaching, motivation etc)

• Monitor business to adhere the company's business strategy
  
  

Derive and implement business process

• Leading & Ensure all NPL Listed on timely basis
• Meeting company Account Receivable objective by maintaining healthy aging level
  
  

Enhance sales activities to ensure cost and process efficiency

• Manage trade budget, A&P, trading term discussion within budget allocated
• Ensure trade return rate within company’s objective, good market hygiene in the trade with FIFO practices
• Maximizing ROI by evaluating incremental of sales and trade investment of each position monthly basis.
  
  

Obtain and alert with competitive knowledge on Market trend, movement and practise

• Keep abreast with latest market trends and development, with sound knowledge of competitors' activities
  
  

Your Profile

Skills

Knowledge, Skills and Experience

• Bachelor’s degree in business development or other related fields
• At least 4 years’ experience in key account management or similar area of multi-national companies, preferably in FMCG
• Analytical, business acumen, negotiation, customer-oriented, presentation, result-driven
• Computer literacy in MS Office
• Good command in English both spoken and written
  
  

Additional Information

Location : Level 12, Tower, 1, PJ33, 3, Jalan Professor Khoo Kay Kim, Seksyen 13, 46200 Petaling Jaya, Selangor