Marketing Manager (MNC Manufacturing Company)
Salary undisclosed
Apply on
Original
Simplified
Objective:
To develop and execute strategic marketing plans that attract new customers, retain existing ones, and enhance brand awareness across the organization or business lines.
Key Responsibilities:
Strategic Planning & Execution:
• Develop, implement, and execute comprehensive marketing strategies to drive customer acquisition and retention.
Creative Direction & Campaign Development:
• Lead the creation of briefs and guide creative direction for advertising and communication materials (print, digital, video).
Marketing Channel Management:
• Manage and grow existing marketing channels (e.g., website, LinkedIn) to expand reach and engagement.
Multichannel Campaigns:
• Design and execute integrated marketing campaigns across various channels, ensuring consistent messaging across all touchpoints.
Content Management & Sales Support:
• Oversee content for customer and internal communications, handle updates, set budgets, support sales efforts, and document processes.
Customer Insights & Lead Generation:
• Gather and analyze customer and market data to improve outreach, boost conversions, and generate high-quality leads.
Performance Tracking & Optimization:
• Monitor the effectiveness of marketing initiatives, track results, and make improvements based on data-driven insights.
Expansion Strategy:
• Identify opportunities for expanding marketing reach, particularly in second-tier cities within regional markets.
Stakeholder Liaison:
• Act as a communication link between the DHA (Department of Health Authority) and HQ on marketing-related projects.
Skills and Qualifications:
Education:
• Bachelor’s degree (or equivalent) in Marketing, Business, or a related field.
Experience:
• Proven experience in marketing with a successful track record of campaign development and execution.
Marketing Expertise:
• Proficiency in online marketing, social media strategy, and automation tools.
Creative & Analytical Skills:
• Strong creative abilities combined with a metrics-driven approach to measure success and optimize strategies.
Communication Skills:
• Excellent written and verbal communication skills for crafting messages and coordinating teams.
Project Management:
• Strong multitasking, project management, and decision-making skills to manage complex initiatives.
Technology Proficiency:
• Experience with marketing automation and interactive applications.
To develop and execute strategic marketing plans that attract new customers, retain existing ones, and enhance brand awareness across the organization or business lines.
Key Responsibilities:
Strategic Planning & Execution:
• Develop, implement, and execute comprehensive marketing strategies to drive customer acquisition and retention.
Creative Direction & Campaign Development:
• Lead the creation of briefs and guide creative direction for advertising and communication materials (print, digital, video).
Marketing Channel Management:
• Manage and grow existing marketing channels (e.g., website, LinkedIn) to expand reach and engagement.
Multichannel Campaigns:
• Design and execute integrated marketing campaigns across various channels, ensuring consistent messaging across all touchpoints.
Content Management & Sales Support:
• Oversee content for customer and internal communications, handle updates, set budgets, support sales efforts, and document processes.
Customer Insights & Lead Generation:
• Gather and analyze customer and market data to improve outreach, boost conversions, and generate high-quality leads.
Performance Tracking & Optimization:
• Monitor the effectiveness of marketing initiatives, track results, and make improvements based on data-driven insights.
Expansion Strategy:
• Identify opportunities for expanding marketing reach, particularly in second-tier cities within regional markets.
Stakeholder Liaison:
• Act as a communication link between the DHA (Department of Health Authority) and HQ on marketing-related projects.
Skills and Qualifications:
Education:
• Bachelor’s degree (or equivalent) in Marketing, Business, or a related field.
Experience:
• Proven experience in marketing with a successful track record of campaign development and execution.
Marketing Expertise:
• Proficiency in online marketing, social media strategy, and automation tools.
Creative & Analytical Skills:
• Strong creative abilities combined with a metrics-driven approach to measure success and optimize strategies.
Communication Skills:
• Excellent written and verbal communication skills for crafting messages and coordinating teams.
Project Management:
• Strong multitasking, project management, and decision-making skills to manage complex initiatives.
Technology Proficiency:
• Experience with marketing automation and interactive applications.
Similar Jobs
