Digital Marketing Executive

RM 2,500 - RM 4,000 / Per Mon

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Advertising and marketing professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
Planning, developing and organizing advertising policies and campaigns to support sales objectives;
Advising managers and clients on strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services;
Writing advertising copy and media scripts, and arranging television and film production and media placement;
Collecting and analysing data regarding consumer patterns and preferences;
Interpreting and predicting current and future consumer trends;
Researching potential demand and market characteristics for new goods and services;
Supporting business growth and development through the preparation and execution of marketing objectives, policies and programmes;
Commissioning and undertaking market research to identify market opportunities for new and existing goods and services;
Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling and distribution channels.

Diploma / Degree in marketing or related field
Minimum 1 year experience in digital marketing/social media management/public relation scope wil be an added advantage
Fresh graduate is welcome to apply
Proficiency in English and Mandarin communication.
Knowledge in optimizing customer journey across digital channel for leads generation.
Knowledge in human resource aspect (good to have).
Good media relations skill, writing skills and strategic communication skills