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Digital Marketing Executive

RM 2,000 - RM 4,000 / Per Mon

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Mantissa College is dedicated to providing innovative and quality education in a rapidly evolving world. We are looking for a creative and data-driven Digital Marketing Executive to spearhead our online presence. This role plays a key part in connecting with prospective students and generating high-quality leads for our enrollment team. If you have a passion for crafting impactful digital campaigns and thrive in a collaborative environment, we invite you to bring your expertise to our growing team.

Job Responsibilities:

  • Develop and execute a comprehensive social media strategy to promote the college's programs.
  • Create, schedule, and monitor engaging content across platforms such as Facebook, Instagram and TikTok.
  • Collaborate with the design team to produce visually appealing graphics, videos, and posts.
  • Track and analyze social media metrics to evaluate campaign effectiveness and optimize strategies.
  • Monitor industry trends and competitors’ activities to ensure the college remains competitive online.
  • Respond to comments, messages, and inquiries promptly, fostering a strong community presence.
  • Plan and execute email marketing campaigns to reach prospective students and partners.
  • Work closely with the sales team to ensure leads are effectively converted into enrollments.
  • Prepare regular performance reports highlighting successes, challenges, and improvement plans.

Job Requirement

  • Bachelor’s degree in Marketing, Communications, or a related field.
  • 1–3 years of experience in digital marketing, preferably in the education industry.
  • Proficient in managing multiple social media platforms and using analytics tools (e.g., Google Analytics, Hootsuite).
  • Knowledge of paid ad campaigns, including Facebook Ads, Instagram Ads, and Google Ads.
  • Strong creative skills with the ability to create engaging and visually appealing content.
  • Excellent written and verbal communication skills in English (additional languages are a plus).
  • Highly organized and capable of managing multiple projects simultaneously.
  • Ability to adapt quickly to changes and trends in the digital landscape.
  • Experience in lead generation and funnel optimization is a significant advantage.
  • Passionate about digital innovation and its role in education marketing.

Job Types: Full-time, Permanent

Pay: RM2,000.00 - RM4,000.00 per month

Expected Start Date: 12/16/2024