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Jobs or company...

Performance Marketing Specialist (Australia)

Salary undisclosed

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Workablemy
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Description

We are seeking a superstar Performance Marketing Specialist who will be driving the growth of PRISM+ Australia by enhancing and optimizing customer experience funnels. Being a high growth electronics company, we are looking for a candidate who will be a passionate strong self-starter to manage PRISM+ Australia marketing needs.

This experienced and entrepreneur individual will help us oversee and lead the entire media buying from Facebook Ads, Google Adswords, SEO & SEM and email marketing. This driven person will also need to generate data-driven commercial insights, execute high-budget with constant optimization digital campaigns, and manage advertising platform partners. The candidate will be considered a key member of PRISM+ overseas expansion team and will report to Malaysia Marketing Lead and Country Director of Malaysia.

Responsibilities of a Performance Marketing Specialist but are not limited to:

  • Formulate, execute, and report on paid advertising campaigns on various platforms including but not limited to Facebook, Instagram, Google & TikTok
  • Conduct in-depth monitoring and tracking systems using Google Analytics and Google tag manager
  • Reporting on set metrics to generate insights for ads optimization, A/B testing and website improvements
  • Be passionate about copywriting. Analyze and optimize copywriting phrases to achieve different marketing objective of company
  • Performance marketing copy writing
  • Product unique selling proposition copywriting
  • Come up with innovative marketing campaign
  • Set campaign objectives and performance targets for each major campaign, with rationale, anticipation of results and ROI
  • Execute all key aspects of the campaign
  • Proven ability to communicate effectively to drive positive outcomes with key stakeholders (especially design team on creatives requirements)
  • Foster strong relationships with external stakeholders (i.e Facebook/Google account managers)

Requirements

  • Proficient in Facebook Ads platform (>3 years of Experience)
  • Proficient in Google Adwords, Google Analytics and Google Tag manager (>1 year of Experience)
  • Bachelor's Degree in Business and Marketing, or any relevant course of studies
  • At least 3-4 years' experience in digital marketing - preferred to be in performance marketing agency or e-commerce company
  • You should have successfully scaled and led result driving marketing campaigns with clear management reporting metrics to measure success
  • Thrives in dynamic, uncertain, and fast-moving environments, a hustler
  • A strong level of passion to understand thoroughly performance advertisement growth metrics
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