Marketing Campaign / Communication Executive (Junior)

Campaign Executive

• Plan, develop, and execute marketing campaigns that align with the company’s strategic objectives and core messaging, aiming to enhance brand visibility and market penetration in the B2B sector.
• Plan and execute marketing events such as roadshows, exhibitions, and trade shows, ensuring seamless logistics, effective coordination, and alignment with marketing objectives. Oversee event themes, vendor management, and on-site operations to maximize engagement and achieve desired outcomes.
• Design and implement promotional campaigns aimed at boosting short-term engagement and sales, utilizing various marketing tools and platforms to maximize reach and impact.
• Establish and maintain strong relationships with business clients, particularly focusing on marketing collaborations. Act as the primary liaison to build trust and foster long-term partnerships, enhancing client engagement and alignment with campaign goals.
• Monitor campaign performance across all channels, utilizing analytics tools to track key metrics and assess the impact of each campaign. Prepare detailed reports that highlight successes and areas for improvement.
• Maintain robust communication with all stakeholders, including internal teams and external partners, to ensure cohesive campaign execution and to address any challenges promptly.

Communication Executive

• Develop and execute a comprehensive marketing communications strategy that aligns with the company's brand identity and marketing objectives, leveraging insights from the branding agency.
• Create, coordinate, and oversee the production of all external communication materials, including press releases, email campaigns, promotional materials, and digital content to ensure consistent messaging across all public-facing platforms.
• Manage the company’s social media platforms and digital marketing campaigns, ensuring strategic content creation, timely posting, audience engagement, and optimization of advertising campaigns.
• Produce engaging short-form video content for platforms like TikTok, Instagram Reels, and other social media channels, working with internal teams or independently as needed to boost audience engagement.
• Assist in managing public relations efforts, including media interactions and public announcements, to maintain a positive image and brand representation.
• Work closely with the branding agency to ensure consistency and alignment of all communication materials with the overall brand strategy.
• Collaborate with internal teams and the branding agency to plan and execute marketing campaigns, ensuring cohesive and effective messaging across all platforms.
• Monitor and analyze the effectiveness of marketing communications activities, including social media metrics and digital campaign performance, using data to adjust strategies and improve outcomes.

Campaign Executive

• Excellent communication skills, with fluency in Bahasa Malaysia, English, and Mandarin
• Bachelor’s Degree in Business, Marketing, or a related field.
• Demonstrable experience in managing multifaceted marketing campaigns with a focus on generating marketing leads and driving promotional activities in the B2B context.
• Strong ability in managing and nurturing client relationships, with a particular focus on marketing collaborations and strategic partnerships.
• Strong organizational and project management skills, capable of handling multiple projects simultaneously and meeting deadlines.
• Creative and strategic thinker with an analytical approach to solving problems and improving campaign strategies.

Communication Executive

• Excellent writing, editing, and verbal communication skills in Bahasa Malaysia, English, and Mandarin
• Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.
• Proven experience in marketing communications or public relations, with a strong understanding of content creation, media relations, social media management, and digital marketing.
• Basic proficiency in graphic design tools such as Adobe Photoshop, Illustrator, or Canva.
• Familiarity with creating and editing short-form videos for social media platforms (e.g., TikTok, Instagram Reels).
• Demonstrated ability to manage external communications, publicity, social media platforms, and digital marketing campaigns with professionalism.
• Creative thinker with strong analytical skills and the ability to adapt strategies based on market trends and results.

• Hospitalization Insurance & PA Insurance
• Dental & Spectacle Allowance
• Performance Increment / Allowance
• EPF SOCSO