Head of Sales and Marketing (Custom Furniture)

Position Summary: The Head of Sales and Marketing will be responsible for developing and executing strategies to drive sales growth and build brand recognition for custom furniture offerings. This role requires leadership, creativity, and expertise in market analysis, client relationship management, and team development to meet revenue and profitability goals. Key Responsibilities: Sales Strategy and Execution 1. Develop and implement sales plans to achieve business targets in both B2B and B2C segments. 2. Identify and establish relationships with key customers, interior designers, architects, and contractors. 3. Negotiate contracts and pricing with clients while ensuring profitability. 4. Monitor and analyze sales performance, providing regular reports to management. Marketing Strategy and Branding 1. Design and execute marketing campaigns to promote the brand and its custom furniture offerings. 2. Oversee digital marketing efforts, including SEO, social media, email marketing, and paid advertising. 3. Conduct market research to understand industry trends, customer preferences, and competitor activity. 4. Develop and manage content for catalogs, websites, and promotional materials. Team Leadership 1. Lead and mentor the sales and marketing team to achieve individual and team goals. 2. Conduct training programs to enhance product knowledge and sales techniques. 3. Foster a results-driven and collaborative team culture. Product Development and Customer Insights 1. Collaborate with the design and production teams to align products with market demand. 2. Gather customer feedback to improve product offerings and service quality. 3. Act as the voice of the customer during strategic planning meetings. Qualifications • Education: Bachelor’s degree in Business, Marketing, or related field (MBA preferred). • Experience: 5 to 7+ years in sales and marketing roles, with at least 3 years in the furniture or luxury goods industry. • Skills: • Proven ability to develop and implement sales and marketing strategies. • Strong leadership and team management abilities. • Excellent negotiation, presentation, and communication skills. • Knowledge of CRM software and digital marketing tools. Key Attributes: • Results-oriented mindset with a focus on achieving sales targets. • Passion for custom furniture and design. • Strong network within the interior design and furniture industry. • Ability to work in a fast-paced and dynamic environment.