Brand and Digital Marketing Executive
Salary undisclosed
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Key Responsibilities
1. Brand Management
- Develop and maintain a consistent brand image across all marketing touchpoints.
- Work closely with product and creative teams to produce high-quality marketing materials, including brochures, presentations, and branding guidelines.
- Plan and execute brand awareness campaigns to strengthen the company’s market position.
- Monitor brand perception and address any inconsistencies in messaging or representation.
2. Digital Marketing
- Plan, execute, and manage digital marketing campaigns across platforms (Google, Facebook, Instagram, LinkedIn, etc.).
- Optimize SEO/SEM strategies to increase website traffic and visibility.
- Track, measure, and report on campaign performance, including website analytics, social media engagement, and conversion rates.
- Collaborate with content creators to produce compelling blog posts, email newsletters, and social media updates.
3. Content Creation & Management
- Develop engaging content for websites, email campaigns, social media platforms, and other marketing channels.
- Ensure content aligns with the brand tone, voice, and identity.
- Collaborate with product, graphic designers, photographers, and videographers to create visual assets.
4. Social Media Management
- Plan and execute social media strategies that increase followers, drive engagement, and enhance brand awareness.
- Manage social media accounts, schedule posts, and engage with the online community.
- Monitor social media trends and recommend new ways to attract and retain followers.
5. Market Research & Competitive Analysis
- Conduct market research to understand industry trends, target audience preferences, and competitor activities.
- Use insights from market research to inform campaign strategies and identify new opportunities for growth.
6. Reporting & Analytics
- Analyse the performance of digital campaigns and generate reports with actionable insights.
- Use tools like Google Analytics, Google Ads, and social media insights to measure ROI.
Requirements
Qualifications & Experience
- Bachelor’s degree in marketing, Business, Communications, or a related field.
- 2-4 years of experience in brand management, digital marketing, or a similar role.
- Proven track record of planning and executing successful brand and digital campaigns.
Technical Skills
- Proficiency in SEO, SEM, Google Analytics, and social media advertising tools (e.g., Meta Business Suite, LinkedIn Campaign Manager).
- Familiarity with content management systems (CMS) and email marketing platforms (e.g., Mailchimp, HubSpot).
- Graphic design and video editing skills (e.g., Canva, Adobe Creative Suite) are a plus.
Soft Skills
- Strong creative thinking and problem-solving skills.
- Excellent communication and presentation skills.
- Ability to manage multiple projects and meet deadlines.
- Strong attention to detail and commitment to quality.
Key Performance Indicators (KPIs)
- Increase in brand awareness and online engagement.
- Growth in website traffic and social media following.
- Improvement in conversion rates for digital campaigns.
- Timely completion and success of branding and marketing projects.
Job Types: Full-time, Permanent, Fresh graduate
Pay: RM3,900.00 - RM4,500.00 per month
Schedule:
- Monday to Friday
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