Marketing Executive

1. Lead on the successful delivery of dynamic marketing strategies:

• Work closely with the Director, Admissions & Marketing – Malaysia and the school academic and admissions teams to ensure that overall marketing strategies are aligned with annual budgets and the objectives for the School are met.
• Develop local catchment area data, analysis, and insights (from internal and external data sources).
• Work closely with the Admissions Manager, Director, Admissions & Marketing - Malaysia and Principal to develop and execute the annual marketing plans for the School.
• Develop and execute localized marketing strategies and tactical plans to address market demands and needs.

2. Marketing Communications

• Develop annual communications strategies for the school by working closely with the Director, Admissions & Marketing – Malaysia and Principal.
• Provide an up-to-date content calendar for the school to consistently push out school narratives, stories, and successes across the year, working closely with the Director, Admissions & Marketing - Malaysia, the regional team and school stakeholders.
• Produce different types of content – written copy, materials (via Canva, InDesign & Photoshop an advantage) photography and video for internal and external marketing to support the school content calendar while working closely with the SLT to ensure content is in line with our school narratives and learning.
• Ensure the school website and channels of communication have up to date information and dynamic and relevant content.
• Understand, review and negotiate current marketing/vendor agreements, current partnerships, and entitlements in both schools with the intent of maximizing cross-promotional opportunities.
• Utilize all relevant channels of communication and platforms to support school-initiated events, webinars, and activations to current parents with the aim of improving customer loyalty.
• Provide support to the Principal to develop communication materials for current parents when needed.
• Work with Admissions to build and develop relevant relationships with feeder schools in the catchment and other organizations by providing marketing and student recruitment support as required.

3. Any other responsibilities as assigned from time to time.

Job Requirements

• Bachelor’s Degree in Marketing, Business, or equivalent.
• At least 3-5 years of relevant working experience.
• Experience within the education industry is an added advantage.
• Excellent written, oral and interpersonal communication skills
• Experience in digital marketing will be a plus point
• Team player, able to multi task, attention to detail, time management skills and effective task management.

Job Type: Full-time

Pay: RM4,500.00 - RM6,000.00 per month

Schedule:

• Monday to Friday