Assistant Marketing Manager
RM 4,500 - RM 6,000 / Per Mon
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- Assist in the creation and execution of social media marketing campaigns across various platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Develop, curate, and manage engaging content (text, images, video) that aligns with our brand voice and strategy.
- Create and maintain a content calendar to ensure consistent and timely delivery of social media content.
- Monitor social media channels for trends, conversations, and feedback, and engage with followers to foster community and enhance brand loyalty.
- Analyze and report on social media performance metrics, using insights and third party tools to optimize content and strategies.
- Collaborate with the marketing team to ensure cohesive brand messaging and alignment with broader marketing initiatives.
- Stay up-to-date with the latest social media best practices, tools, and trends.
- Assist in managing social media advertising campaigns, including budget tracking, targeting, and performance analysis.
- Coordinate with influencers, Key Opinion Leaders (KOLs), and brand ambassadors to leverage their networks for greater reach and engagement.
- Support the development and maintenance of relationships with KOLs to enhance brand visibility and credibility.
- Assist in identifying and recruiting new KOLs and influencers that align with the brand's values and goals.
- At least a Bachelor’s degree in Marketing, Communications, Business, or a related field.
- At least 5 years of experience in social media marketing or a similar role.
- Strong understanding of social media platforms, trends, and best practices.
- Excellent written and verbal communication skills in English. Proficiency in Mandarin in both written and verbal is a strong advantage to curate Mandarin contents.
- Creative mindset with the ability to think outside the box.
- Proficient in using social media management tools and analytics platforms (e.g., Google Analytics, Facebook Insights).
- Basic graphic design skills.
- Strong organizational skills and attention to detail.
- Ability to work independently and as part of a team in a fast-paced environment.
- Passion for social media and staying current with industry trends.
- Experience in influencer marketing and KOL management is a plus
- Performance bonus
- Medical, optical, dental and healthcare benefits
- Group term life and critical illness coverage
- Fast track career progression
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