Business Manager

Primary Job Function:

The Specialty Care Business Unit Manager is responsible for driving the overall performance of the Specialty Care Business Unit. This includes sales & marketing excellence, strategic planning, stakeholder engagement, and team leadership to ensure sustainable growth and alignment with the company's strategic objectives.

Core Job Responsibilities:

1. Marketing Excellence

• Develop and manage the annual budget and strategic marketing plan to align with overall business objectives.
• Implement pricing strategies and determine tender prices to optimize profitability and market competitiveness.
• Monitor expenditures meticulously to ensure efficient allocation of resources in line with the business plan.

2. Strategic Planning and Execution

• Develop and execute strategic marketing plans that drive brand growth and market share.
• Conduct market analysis to identify trends, opportunities, and threats, and adapt strategies accordingly.
• Collaborate with cross-functional teams to ensure successful product launches and market entry.

3. Stakeholder and KOL Engagement

• Build and maintain strong relationships with healthcare professionals (HCPs) in both private and government sectors.
• Share product information effectively, conducting presentations and influencing key opinion leaders (KOLs) to increase brand and product awareness.
• Develop and execute stakeholder management plans for KOLs, delivering Continuous Medical Education (CME) and product training sessions to drive product adoption.

4. Commercial Excellence and Sales Enablement

• Lead the creation and implementation of sales strategies that empower the team to achieve and exceed targets.
• Analyze sales performance data and provide actionable insights to optimize team productivity and market impact.
• Align commercial plans with marketing initiatives to drive unified and effective campaigns.

6. Internal Collaboration and Stakeholder Engagement

• Build and maintain strong working relationships with internal stakeholders, including marketing, medical, regulatory, and finance teams.
• Collaborate across departments to align business strategies and maximize the impact of the Oncology Business Unit.
• Ensure compliance with company policies, industry regulations, and ethical standards.

7. Market Intelligence and Competitive Analysis

• Stay informed about industry trends, competitor activities, and advancements in oncology to inform strategic decisions.
• Provide regular market insights and forecasts to senior management to shape future business strategies.

Minimum Education:

Bachelor’s degree in Life Sciences, Business, or a related field.

Minimum Experience/Training Required:

• Minimum of 8 years of experience in specialty care, pharmaceutical, or healthcare industry.
• Proven track record of successful P&L management and strategic planning.
• Strong experience in stakeholder engagement, particularly with KOLs and HCPs.
• Excellent leadership and team management skills.
• Ability to analyze complex data and translate insights into strategic actions.