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Job Description:
Job Purpose:
Member of the PU leadership team. Contributes to the delivery of PU business plan and balanced scorecard. Leads the effective implementation of all marketing programmes for the business to underpin market strategy and PU Business Plan delivery. Partner with various global and functional teams on innovation ideas and lead PU in insight generation, idea development and offer creation to implementation in markets.
Key Accountabilities:
Planning
- Full accountability for the marketing strategy and its delivery in the context of the business’s strategy including Castrol/C&P and PU level marketing plans.
- Lead the country teams to develop the annual marketing plans & marketing roadmap in line with the respective signed off OBP and Growth Strategy
- Accountable for PU marketing investment and establishing programs to provide assurance and measurement against strategic and tactical goals.
- Bring the voice of consumers and customers to the leadership table and ensuring appropriate focus on delivery of the marketing strategy.
- Contribute for key Castrol and CVPE global innovation pipeline development as representing PU with strong local insights
Execution
- Drive the activation of Marketing programs as per signed off plans in the accountable geography
- Ensure effective deployment of ASP across activity sets and programmes in markets. Conduct rigorous evaluation of the business results/ROI to ensure cost efficiency.
- Product portfolio management to deliver near and long term GM growth targets consistent with global space/brand strategies
- Communication and promotion to both consumer and trade including thought leadership programmes to B2B customers
- Champion and drive the generation of key insights through market research and competitive intelligence in order to feed into strategic planning, pricing and insight decision-making
- Channel strategy, customer segmentation and development of winning customer value propositions
- Lead the CMR process, and provide inputs/outputs to the OBP , opportunities/vulnerability
- Direct responsibility for product value price setting using IPP toolkit, Complete for every new power variant (OD&I 2,3+4); gather market price intelligence data in line with BP legal guidelines
People
- Lead the people agenda in PU marketing function to build a world class Marketing function with solid capability and strong talent pipeline, with clear direction, coaching and development arrangement.
Key requirements:
- MBA or equivalent post graduate degree in business or Marketing desirable
- +10 years’ experience in B2C or B2B Marketing in international FMCG companies or Marketing led companies
- +5 years’ experience in Marketing leadership roles with a track record of working in B2B2C environments within a competitive market-oriented business culture
At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life! These benefits can include flexible working options, paid parental leave policy among others!
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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Legal Disclaimer:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please .
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
