Senior Marketing Executive

Implement comprehensive marketing strategies across multiple channels (digital, print, events, etc.) to drive brand awareness, customer engagement, and lead generation.

• Campaign Management:

  Lead the creation, execution, and optimization of multi-channel marketing campaigns, with a focus on digital marketing (social media, SEO, PPC, email) and offline marketing (events, publications, etc.).

  • Content Creation and Management:

    Oversee the creation of high-quality content for websites, social media platforms, digital ads, publications, and event materials that align with SBS Group’s brand and messaging.

    • Event Marketing and Management:

      Collaborate with the events team to develop and execute marketing strategies for high-profile events, award ceremonies, and client activations.

      • Brand Positioning and Strategy:

        Maintain and elevate SBS Group’s brand presence in the market through consistent messaging, visual identity, and positioning strategies.

        • Market Research and Analysis:

          Conduct thorough market research to identify trends, customer preferences, and competitive landscape, ensuring that marketing strategies are informed by data and insights.

          • Collaboration:

            Work closely with internal members to align marketing activities with business objectives and customer needs, ensuring a seamless brand experience across all touchpoints.

            • Performance Tracking and Reporting:

              Measure, analyze, and report on the performance of marketing initiatives, including KPIs, ROI, and campaign effectiveness, adjusting strategies based on findings.