Marketing Executive

1) Job Scope • Responsible to execute marketing strategies in increasing publications exposure and awareness in the market. • Network with individual and businesses to generate and identify business opportunity. • Stay abreast global market information, research competition information. • Responsible for promoting and carrying out marketing activities. • To proactively build existing business and generate new business opportunities. • Provide customer service through good rapport and relationships. • Evaluate customer research, market condition and competitor. • Develops marketing strategies for the market to ensure attainment of Company’s sales goal and profitability. • Coordinate with sales team. • Provides sales direction to sales team. • Any ad-hoc or other duties assigned by superior / management. • Develop marketing strategy for company in line with company objectives. • Coordinate marketing campaigns with sales activities. • Overseeing company marketing budget. • Create and publicity marketing material in line with marketing plans. • To plan and implement promotional campaign. • Manage and improve lead generation campaigns, measuring result. • Overall responsibility for brand management and corporate identity. • Monitor and report on effectiveness of marketing communication. • Create wide range of different marketing materials. • Assist in new product launches • To maintain effective internal communication to ensure that all relevant company functions are kept informed of marketing objectives. • To analyses potential strategic partner relationship for company marketing. • Create marketing presentation and liaise with media and advertising. 2) Qualification Required • Degree in Business Management/ marketing or its equivalents. • Experience in all aspects of developing and managing marketing strategies. • Proven experience in customer and market research • Knowledge in relevant product and industry • Excellent spoken and written communication skills. • Creative thinking skills. • Good organization and planning skills • Leadership skills (ability to lead and motivate a team) • Good business sense and budgeting skills