Social Media Specialist

Role Overview:

We are seeking a creative, data-driven, and proactive Social Media Specialist to take charge of our online presence. This role involves crafting compelling content, managing our social channels, and executing strategies that engage and grow our audience.

If you’re passionate about fitness, creativity, and driving meaningful interactions online, this role is perfect for you.

Key Responsibilities:

Content Creation & Curation:

• Plan, create, and publish high-quality content (posts, stories, reels, videos) tailored to each platform (Instagram, Facebook, LinkedIn, TikTok, etc.).
• Develop a content calendar aligned with the brand’s voice, marketing campaigns, and business objectives.

Community Engagement:

• Actively engage with followers, responding to comments, DMs, and inquiries promptly.
• Foster a sense of community by initiating and participating in conversations related to fitness and wellness.

Analytics & Performance:

• Track, analyze, and report social media performance metrics (engagement, reach, impressions, conversions, etc.).
• Use insights to refine strategies and optimize content for better engagement and ROI.

Brand Collaboration:

• Work closely with the marketing team to align social media efforts with overarching campaigns.
• Partner with fitness trainers, influencers, and collaborators to co-create authentic and impactful content.

Trendspotting & Innovation:

• Stay updated on the latest social media trends, tools, and algorithm changes.
• Experiment with new formats and strategies to keep Babel’s social media presence fresh and engaging.

Requirements:

Experience:

• Proven experience (3+ years) in managing social media accounts for brands, preferably in fitness, lifestyle, or wellness industries.

Skills:

• Exceptional writing and editing skills with attention to detail.
• Strong knowledge of social media platforms, algorithms, and best practices.
• Proficiency in design tools like Canva, Adobe Photoshop, or video editing software is a plus.
• Analytical mindset with the ability to interpret data and derive actionable insights.

Creativity & Initiative:

• Passion for storytelling and visual aesthetics.
• Ability to think outside the box and propose innovative ideas.

Communication:

• Collaborative mindset with excellent interpersonal and organizational skills.
• Ability to juggle multiple tasks and meet deadlines in a fast-paced environment.

Job Type: Full-time

Pay: RM3,500.00 - RM4,500.00 per month

Benefits:

• Gym membership
• Opportunities for promotion

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Kuala Lumpur: Reliably commute or planning to relocate before starting work (Required)

Application Deadline: 01/31/2025
Expected Start Date: 03/02/2025