Digital Marketing Executive

Salary undisclosed

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Job Responsibilities

Plan, develop and execute marketing strategies to establish brand consistency and increase sales.
Manage the execution of our social media content across different channels such as Ads, Facebook, Instagram, XHS and Tik Tok
Plan social media content calendar (including content idealization, copy writing, planning visuals and scheduling posts)
Assist in executing social advertising to promote content that will achieve set targets.
Assist in tracking the success of our social media campaigns via reports, including the use of our tools and systems.
Assist with generating insights and propose improvements in line with the company’s objectives.
Stay abreast with the latest social media best practices and trends, from internal or external avenues.
Work independently with minimal supervision in a fast-paced environment and handle multiple projects concurrently.

Qualification & Requirement

A diploma or Bachelor's degree in marketing, business, or a related field is preferred.
In-depth knowledge of all leading social media platforms and their features, especially IG, ADS, Tik Tok & XHS
Able to speak in Tamil is preferable.
Experience in managing Tik Tok & XHS accounts.
Strong sense of social media trends in relevant markets, as well as content based on language.
Proficient in using social media management and analytics tools.
Excellent understanding of social media marketing concepts and best practices.
Proven working experience as a Digital Marketer or any Social Media Marketing-related role in any industry is an added advantage.
Ability to deliver creative content (text, images, and video).
Personality: Strong communication skills, willing to explore new things, proactive and strong learner.
SEO working experience will be a plus point