Marketing Manager

**Job Summary**: The Marketing Manager will be responsible for developing and executing marketing strategies to promote the group's Japanese restaurants. This role involves creating promotional campaigns, managing social media, organizing events, and collaborating with other departments to ensure the successful implementation of marketing initiatives. **Key Responsibilities**: **Marketing Strategy Development**: - Develop and implement marketing plans to achieve business goals. - Set up sales forecasts and promotion targets for each month. - Develop business plans, marketing strategies, and marketing calendars. - Initiate new product development and promotional campaigns. **Promotion and Advertising**: - Create attractive promotion campaigns to increase sales volume. - Develop effective promotion and advertising programs in cooperation with advertising agencies. - Ensure budget control on promotion and advertising expenditures. - Monitor sales performance and provide attractive promotion campaigns to raise sales volume. **Social Media and Web Presence**: - Oversee the restaurant group's website and social media platforms. - Update website content and manage social media accounts to engage with customers. - Monitor customer feedback on ratings websites and respond to comments and reviews. **Event Planning and Coordination**: - Organize special events such as restaurant anniversary celebrations, charitable fundraisers, and promotional events. - Coordinate logistics for events and work with local media outlets to increase public awareness. - Arrange for a portion of sales proceeds to be donated to charitable organizations to garner positive publicity. **Relationship Management**: - Maintain good working relationships with the Operations, Purchasing, and New Product Development teams. - Ensure proper implementation of marketing plans consistent with the company's short and long-term sales and profit growth objectives. **Reporting and Analysis**: - Provide marketing-related weekly, monthly, and quarterly reports to the General Manager and Operations Team. - Conduct pre- and post-analysis of all marketing activities and report findings to the General Manager and Operations Team. - Provide sales forecasts for the Purchasing Department to ensure effective stock management.