MARKETING EXECUTIVE

Requirement

• Experienced candidates/ Fresh graduates are encouraged to apply

• Avid social media geek: Facebook, Blog, Instagram, Twitter, Youtube, Wechat, Line etc

• Skills in Email Marketing/ Google Analytics/ SEO/ SEMI Growth Hacking/ Mixpanel/ Flurry/ Split testing etc would be a bonus

• Fluent in English and or Mandarin/ Cantonese/ Bahasa

• Creative, can-do attitude & energetic

• Able to multi-task, proactive and meticulous

• Computer literate and well versed in Microsoft Office & Adobe Photoshop

Job Scope

Search Engine Optimization (SEO)

• Improving website visibility on search engines like Google.

• Conducting keyword research and implementing on-page and off-page SEO strategies.

• Analyzing website traffic and performance using tools like Google Analytics.

2. Social Media Marketing

• Managing and creating content for platforms like Facebook, Instagram, linkedln, TikTok, and X.

• Running paid social media campaigns to drive engagement, leads, and sales.

• Monitoring and analyzing social media metrics to optimize campaigns.

3. Content Marketing

• Creating blog posts, videos, infographics, and other forms of content.

• Developing strategies to engage audiences and increase brand visibility.

• Collaborating with writers, designers, and videographers to produce quality content.

4. Pay-Per-Click (PP() Advertising

• Managing paid advertising campaigns on platforms like Google Ads, Meta Ads, and linkedln.

• Optimizing ad spend to achieve maximum ROI.

• Tracking and reporting performance metrics like click-through rates (CTR) and cost-per-conversion.

5. Email Marketing

• Designing and executing email campaigns to nurture leads and maintain customer relationships.

• Creating newsletters and promotional emails using tools like Mailchimp or HubSpot.

• Analyzing open rates, click-through rates, and conversion rates.

6. E-commerce Marketing

• Promoting online stores on platforms like Shopee, Lazada, and company websites.

• Utilizing affiliate marketing, discounts, and promotions to boost sales.

• Tracking customer behavior to enhance user experience and increase sales.

7. Web Analytics and Data Analysis

• Using toolslike Google Analytics, SEMrush, and Hotjar to analyze user behavior.

• Measuring campaign effectiveness and identifying areas for improvement.

• Preparing detailed performance reports for stakeholders.

8. Influencer Marketing

• Collaborating with local influencers to promote brands.

• Managing influencer partnerships and campaigns.

• Ensuring alignment between influencers and the company's brand values.

9. Mobile and App Marketing

• Promoting apps and mobile-friendly campaigns.

Leveraging SMS marketing, push notifications, and in-app advertisements

Job Type: Full-time

Pay: RM2,500.00 - RM3,800.00 per month

Experience:

• Social media: 1 year (Preferred)
• SEO: 1 year (Preferred)

Language:

• Mandarin (Preferred)