Assistant Manager, Social Media Content Creator

Position Title

Reports To

Manager, Social Media Lead

Position Summary

The Assistant Manager of Social Media Account Management at MAG is a dynamic role responsible for overseeing a team of social media and actively contributing to content planning and creation. This position plays a vital role in maintaining the airline's online presence, brand image, and customer engagement through various content formats on social media platforms

Key Accountability

• Manage a team by providing guidance, support, and feedback to foster their professional growth.
• Ensure team members are aligned with content strategies and the airline's visual and messaging guidelines.
• Collaborate with the marketing and communication teams to plan and aligns with marketing campaigns, promotions, and corporate communications.
• Develop comprehensive content calendars and maintain a consistent posting schedule.
• Lead the creation of compelling visual stories that showcase the airline's services, destinations, and brand values.
• Utilize photography, videography, and graphic design skills to convey engaging narratives.
• Monitor and actively engage with the airline's social media audience by responding to comments, and messages, and fostering online community interactions.
• Stay updated on social media trends and feedback to drive insights and opportunities for engagement.
• Determine the most effective ways to distribute content on different social media platforms to maximize engagement and reach.
• Utilize scheduling and publishing tools for efficient content distribution.
• Monitor and analyse the performance of social media content using analytics tools.
• Provide insights and recommendations for optimizing content based on data-driven results.
• Ensure that all content created maintains brand consistency, adhering to the airline's visual and messaging guidelines.
• Collaborate with cross-functional teams, including graphic designers, videographers, and copywriters, as needed.
• Communicate and align content strategies to support broader marketing objectives

Qualifications & Working Experience

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field
• Minimum of 5 years of experience in social media content creation, with a proven track record of successful content planning and execution

Area of Experience

• Proficiency in graphic design and photo editing software (e.g., Adobe Creative Suite).
• Strong visual storytelling skills and a creative mindset.
• Excellent written and verbal communication skills.
• In-depth knowledge of social media platforms and trends.
• Proven leadership and team management skills.
• Knowledge of the aviation industry and an interest in travel and tourism is a plus

Personality Traits