EXECUTIVE, MARKETING & PROMOTIONS

JOB DESCRIPTION:

• Conceptualize, coordinate and execute impactful events and activities;
• Source and collaborate with external event organizers to introduce a variety of activities/workshops/programmes that generate a consistent growth in traffic; (which would support/improve better tenants’ sales);
• Collaborate with tenants on their promotions;
• Lead event operations which includes contract negotiations, vendors’ sourcing and selection, events communications and on-site coordination;
• Coordinate and drive the promotional open-space/casual leasing for potential revenue income;
• Assist to develop content for A&P collaterals, manage and update content for website, social media and digital platforms;
• Prepare publicity/promotion plans to create in-mall and public awareness for all events and activities;
• Media liaison / public relations duties related to the shopping mall.
• Prepare annual & monthly budget and tracking of expenses;
• Coordinate between external parties and operations on pre-events, during events and post-events operations; (eg setting-up);
• Conduct post-event evaluations and report on outcomes;
• Foster good rapport and maintain on-going business relationship with tenants, vendors, event organizers, agencies etc for joint promotional & partnership opportunities;
• Keep abreast of market and competitive trends to identify and develop innovative marketing campaigns.
• Any other duties as assigned by the Management

REQUIRED QUALIFICATIONS & SKILLS

• Degree in Marketing, Mass Communications, Advertising or any other relevant working experience
• Experience in retail mall or related industry is an added advantage
• Ability to plan and prepare annual budget (and work within budget)
• Ability to perform casual leasing
• Good presentation skills eg. Powerpoint, Microsoft Office
• Social media and digital knowledge
• Strong networking abilities, resourceful and a multi-tasker with a keen eye for details;
• Good project management and negotiation skills;
• Demonstrate composure when under pressure and ability to work with efficiency at all levels;
• Proactive and good initiatives approach;
• Savvy in social media activation