Senior Executive, Marketing

Job Responsibilities:

• Marketing Strategy and Campaign Development
• Plan, develop, and implement marketing strategies and campaigns to promote the Q Bistro brand and Hajris Group outlets.
• Manage and execute website updates, online promotions, and communications via digital and social media channels.
• Collaborate with internal departments to ensure the marketing plan aligns with budget constraints.

2. In-Store Marketing and Product Presentation

• Plan and develop in-store Point of Sale (POS) display materials.
• Oversee product display and presentation to enhance customer experience and drive sales.

3. Budget Management and Campaign Planning

• Prepare and manage budgets for all marketing campaigns.
• Develop cost-effective marketing plans for each campaign.

4. Campaign Review and Analysis

• Conduct periodic reviews of marketing campaigns, including SWOT analysis and market surveillance.
• Measure and report on campaign performance during and after the campaign period.

5. Customer Service and Engagement

• Manage customer service interactions to ensure a high level of satisfaction.
• Engage with customers to gather feedback and insights for continuous improvement.

6. New Product Development

• Participate in new product development and launching campaigns.
• Provide insights and feedback to enhance product offerings and market appeal.

7. Reporting and Data Analysis

• Track all marketing and sales data, creating detailed databases and written reports.
• Analyze sales and marketing data to identify areas for improvement.
• Report on product performances and propose sales and development ideas.
• Monitor competitive activities and track promotion frequency in various trade sectors.
• Submit reports with focus areas, updates, and recommendations for improvement.

Job Requirements:

• Passionate about F&B Marketing.
• Minimum of a Diploma / Degree in Marketing, Mass Communication, or equivalent.
• At least 5 to 10 years of experience in a related field.
• Strong knowledge of online and digital marketing platforms.
• Cheerful, passionate, and a team player with strong interpersonal skills.
• Willingness to travel and work outstation.