MARKETING HEAD

Key Responsibilities: 1. Strategic Planning: • Develop and implement comprehensive marketing strategies to increase enrollment and partnerships. • Conduct market research to identify new opportunities and trends in aviation education. 2. Team Leadership: • Lead, mentor, and manage the marketing team, ensuring high performance and continuous professional development. • Set clear objectives and KPIs for the team. 3. Brand Management: • Oversee brand positioning and ensure consistency across all marketing channels. • Manage the creation and distribution of marketing materials, including brochures, advertisements, and digital content. 4. Digital Marketing: • Develop and oversee digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing. • Analyze and report on the effectiveness of digital marketing efforts, using data to optimize strategies. 5. Budget Management: • Develop and manage the marketing budget, ensuring cost-effective use of resources. • Monitor and report on the return on investment (ROI) of marketing initiatives. 6. Partnership Development: • Establish and maintain relationships with industry partners, educational institutions, and other stakeholders. • Organize and participate in industry events, conferences, and expos. Qualifications: • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred). • Proven experience in a senior marketing role. • Strong leadership and team management skills. • Excellent communication, interpersonal, and negotiation skills. • Proficiency in digital marketing tools and platforms. • Analytical mindset with the ability to interpret data and make data-driven decisions.