Digital Marketer

Position Overview: The Digital Marketing Specialist is responsible for planning, executing, and optimizing digital marketing campaigns across various platforms to drive brand awareness, engagement, and sales. This role involves analyzing performance metrics and staying updated on industry trends to ensure effective marketing strategies. Key Responsibilities: Campaign Management: Plan and execute digital marketing campaigns across platforms such as Google Ads, Facebook, Instagram, TikTok, and more. Develop strategies to increase online traffic, conversions, and customer retention. Content Development: Collaborate with the content team to create engaging posts, blogs, and promotional materials. Oversee the creation of visuals and copy for ads and campaigns. Performance Analysis: Monitor and analyze campaign performance using tools like Google Analytics, Facebook Business Manager, etc. Provide regular reports and insights to improve ROI and campaign efficiency. SEO & SEM: Optimize website content for search engines to improve organic traffic. Manage pay-per-click (PPC) advertising and keyword strategies. Trend Monitoring: Stay updated on digital marketing trends, algorithm updates, and new tools to maintain competitive strategies. Skills and Qualifications: Education: Degree in Marketing, Communications, or related field. Experience: Proven experience in managing digital campaigns. Tools: Proficient in Google Ads, Facebook Ads Manager, SEO tools, and analytics platforms. Skills: Analytical, creative, and strong project management skills.