Direct Response Copywriter

As a Direct Response Copywriter at WARP Digital, your expertise in crafting persuasive, results-driven messaging will be instrumental in driving client success. Key responsibilities include:

1. Ad Copywriting:
Write persuasive and high-converting ad copy tailored for Meta and Google

campaigns across various stages of the customer journey (awareness, consideration, decision).

2. Landing Page Copy:
Develop copy for landing pages and funnels, including free offers, sales pages, upsells, and high-ticket products.

3. Email Campaigns:
Craft impactful email sequences such as welcome flows, re-engagement series, and nurture campaigns that convert leads into customers.

4. Video Scripts:
Write concise, compelling scripts for video ads that capture attention and inspire action.

5. Offer Creation:
Collaborate with the team to research, analyse competitors, and shape irresistible offers for campaigns.

6. Market Research & Trend Analysis:
Stay ahead of trends in direct response marketing, constantly innovating with hooks, angles, and copy structures to maintain WARP Digital’s competitive edge.

7. Multi-Account Copy Management:
Write for campaigns supporting multiple multi-million-dollar education companies, delivering quality across diverse projects and clients.

Requirements

We’re looking for a candidate with proven expertise in direct response copywriting and a commitment to excellence. The ideal candidate will demonstrate:

• Experience & Expertise:
• A minimum of 3 years in direct response copywriting, particularly for Metaand Google advertising.
• A portfolio showcasing high-converting ads, emails, and landing pages.
• Core Skills:
• Structured Writing Process: Ability to create copy systematically, leveragingresearch, swipe files, and performance data.
• Audience Understanding: Deep empathy for audiences, with a knack foruncovering pain points and crafting messaging that connects on anemotional level.
• Attention to Detail: Produces polished copy that’s free of errors and alignedwith the brand voice.
• Mindset & Growth Orientation:
• Open to feedback and passionate about learning, developing, and refining your craft.
• Driven to consistently deliver results and meet campaign objectives.

4. Collaboration & Communication:
Works well with media buyers, designers, and project managers to ensure alignment and strategic consistency across campaigns.

Bonus Skills and Expertise

We value additional skills and experience that bring versatility to the role. While not mandatory, the following are highly regarded:

1. Creative Collaboration:
Ability to contribute to brainstorming sessions and offer strategic input on campaign messaging and design.

2. Media Buying Awareness:
Basic understanding of Meta and Google media buying processes, enabling alignment between ad strategies and copy.

3. SEO and Content Marketing Knowledge:
Familiarity with writing content optimised for search engines, including blogs or web pages.

4. Data-Driven Copywriting:
Experience analysing campaign data and adjusting copy for improved performance.

5. Multi-Channel Expertise:
Writing for TikTok, YouTube, or additional channels to expand the reach of campaigns.

6. Marketing Technology Familiarity:
Experience with CRM systems, marketing automation platforms, or analytics tools to understand campaign tracking and insights.

Salary: Up to 2,000 SGD - 3,000 SGD, open to talents who have a higher asking rate, dependant on skill level and past accomplishments

Job Type: Full-time

Pay: Up to RM9,800.00 per month

Benefits:

• Work from home

Schedule:

• Day shift
• Monday to Friday

Experience:

• direct response copywriting: 3 years (Required)