Manager, Products and Channels Marketing Strategy

Key Responsibilities

• Collaborating with products and sales channels to develop the Go-To-Market strategy.
• Design comprehensive marketing communication strategy with the aim to reach all target segments.
• Strategize and plan effective marketing communication for each product and sales channel.
• Craft punchy marketing brief and work with creative agencies and media agencies, to develop content concept and media strategies.
• Actively track and monitor effectiveness of marketing communications, and swiftly providing improvement plan.
• Drive strong marketing and brand governance to ensure adherence to overall bank’s branding positioning and corporate identity.
• Ensure all controls are adhered to protect the image of the bank and customers.
• Work with relevant stakeholders to enhance customer experience (CX) and enhance revenue potential through innovation and introduction of relevant marketing technologies.
• Analyse market benchmarking, competitors’ analysis, and collaborating with businesses to improve distribution outreach.
• Manage marketing budget and track marketing spend outcomes.
• Manage all ad hoc marketing campaigns and communications required to address the business needs in the competitive landscape.
• Resume all roles as and when required.

Requirements

• Over 8 years of working experience, with minimum 5 years’ experience in the management of product marketing and/or marketing communication.
• Strong analytical skills, identifying patterns and segmenting market effectively.
• Solid understanding of consumer behaviour, market trends, and competitors’ analysis.
• Strong written and verbal communication skills.
• Dynamic and strong communicator with good influential skill.
• Collaborative work style, effectively engages with partners and internal and external stakeholders.
• Strong growth mindset, proactive, and results-oriented.