Manager, Consumer Marketing
Salary undisclosed
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Key Responsibilities
- Collaborating with products and sales channels to develop the Go-To-Market strategy.
- Design comprehensive marketing communication strategy with the aim to reach all target segments.
- Strategize and plan effective marketing communication for each product and sales channel.
- Craft punchy marketing brief and work with creative agencies and media agencies, to develop content concept and media strategies.
- Actively track and monitor effectiveness of marketing communications, and swiftly providing improvement plan.
- Drive strong marketing and brand governance to ensure adherence to overall bank’s branding positioning and corporate identity.
- Ensure all controls are adhered to protect the image of the bank and customers.
- Work with relevant stakeholders to enhance customer experience (CX) and enhance revenue potential through innovation and introduction of relevant marketing technologies.
- Analyse market benchmarking, competitors’ analysis, and collaborating with businesses to improve distribution outreach.
- Manage marketing budget and track marketing spend outcomes.
- Manage all ad hoc marketing campaigns and communications required to address the business needs in the competitive landscape.
- Resume all roles as and when required.
Requirements
- Over 8 years of working experience, with minimum 5 years’ experience in the management of product marketing and/or marketing communication.
- Strong analytical skills, identifying patterns and segmenting market effectively.
- Solid understanding of consumer behaviour, market trends, and competitors’ analysis.
- Strong written and verbal communication skills.
- Dynamic and strong communicator with good influential skill.
- Collaborative work style, effectively engages with partners and internal and external stakeholders.
- Strong growth mindset, proactive, and results-oriented.
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