Segment Marketing Manager- Fall Protection& HEFH, ROA&ANZ

Overview

Are you someone who is passionate, motivated, and driven to make a difference? If so, MSA Safety is the perfect fit for your career.

At MSA, SAFETY is who we are AND it is what we do. We are a purpose-driven company committed to deploying innovation and technology to deliver on our Mission to help protect people and assets all around the world. We continue to be relentless in our pursuit of solving our customers greatest problems so they can go home safe each and every day.

Are you in? Read on for more details about this particular role.

Responsibilities

Research, develop and manage comprehensive Demand Creation Programs for short- and long-term profitable revenue growth of Industry segments.

• Closely collaborate with Regional Sales Team to define and address business development targets within the region to meet the growth and revenue plans (i.e. participation in Regional Sales Meetings, solicit input regarding new Demand Generation and campaign plan requirements, etc.)
• Support sales on major product demos, virtual events, seminars and trade shows;
• Work with Integrated Marketing on execution of demand generation activities
• Measure success of strategy implementation through KPIs, adjusting implementation tactics as needed.
• Drive product launch activities in the field with cooperation of MarCom Team, Sales and PLM’s (i.e. product launch packs, product launch campaigns email campaigns, product reviews, case studies & success stories & customer testimonials).
• Develop and manage promotional and I&O programs in alignment with sales and OPEX and Price Manager.
• Build recognized segment expertise by creation of segment-oriented marketing tools (i.e. application white papers, editorial content, application guides, segment-oriented leaflets).
• Grow customer’s segment knowledge by participation in customer visits, segment news subscription and strong collaboration with Sales teams. Support sales teams on major product demonstrations.
  
  
  

Build brand recognition in Industry market through expanding our capabilities to exploit Digital Media and Digital Channels

• Develop and proofread marketing content with support of PLM and Marcom teams to enable an efficient promotion of the core product lines (i.e. product trials, product demonstrations, trade in programs, whitepapers, seminar, application driven flyers
• Provide strategic guidance in selection of trade shows, road shows, seminars, conferences, and key-customer presentations for selected target markets.
• Ensure proper cross media representation of products and solutions
• Work with Marketing Communications to regionalize sales tools
• Write or collect articles for MSA eNewsletters and coordinate all needed actions to grow quality subscribers and maintain high opening and unique click rate.
• Collaborate with Web Team on SEO improvement process to achieve consistent page Search Results for market and application pages.
• Collaborate with Web Team to implement campaign related information on home pages. (banners, promotions, google AdWords, etc)
• Drive content creation for global and local news in social media.
• Increase MSA brand presence on Target oriented Portals by providing content.
• Establish contacts to main safety organizations in selected countries to influence opinion leaders and increase brand awareness in industry
• Strategically initiate, integrate and leverage demand creation tactics and tools including email, SEM, social media and other digital media
  
  
  

Manage locally the core product lines (Fall Protection & HEFH)

• Closely work with the Product Marketing team to understand upcoming product launches or changes and address segment needs and changing requirements.
• Provide feedback on product gaps for the region (Voice of the customer).
• Conduct VOCs on new product included local products
• Local Execution of New Product Launch Plan
• Understand local standards regulations and provide feedback to ensure product compatibility with the market
• Support product compliance/local certification process
• Define local price positioning, support SPRs, provide inputs for yearly price increase
• Provide guidance to Operations for demand planning and forecasting activities (MELT, local forecast)
• Provide technical support for customer service and other internal customers
  
  
  

Upskill And Support The Customer Facing Functions

Gather and monitor competitive landscape and market intelligence

Qualifications

• At least 3 years in Marketing within the Safety market in the region with focus on demand creation
• Experience of managing product lines from support through to outbound marketing to target market segments.
• Knowledge and understanding of PPE products and solutions
• Knowledge and understanding of channel business
• Deep understanding of commercial safety, Route to Market & related applications
• Knowledge of certification, standards and regulatory
• Ability to work well across different countries
• Ability to work well cross functionally
• Bachelor’s degree with specialization in marketing or appropriate technical degree and relevant experience
• Excellent communication, analysis and high-level project management skills;