Key Account Executive

Founded in 2017, RPG Commerce is a leading direct-to-consumer (DTC) social e-commerce company dedicated to building cutting-edge everyday essentials. With an in-house portfolio ranging from innovative active wear to home and living products, RPG currently carries an in-house brand portfolio of brands, including Thousand Miles, Bottoms Lab, Montigo and Cosmic Cookware.

Recently securing a Series B funding round of RM127 million, RPG Commerce has over 100 employees in KL, Singapore and Philippines who work everyday to develop, design and produce high-quality products all over the world. To find out more, please visit https://www.rpg.ventures/.

About The Job

The Key Account Executive for RPG is responsible for developing and managing strategic relationships with key retailers. This role involves driving sales, ensuring product availability, and achieving revenue targets. The Key Account Exec will work closely with internal and external to create and implement effective sales strategies, promotional plans, and customer solutions.

Responsibilities

Principle Accountabilities

• Net Sales, total Trade Spend %, ROI, forecast accuracy, sell-out.
• Lead annual JBP with assigned strategic customers including alignment on annual shared KPIs and key growth initiatives
• Trade terms management and annual review to improve productivity and ROI
• Development of channel and customer execution standards for distribution, range optimisation, merchandising, price and promotional effectiveness.

Relationship Management & Business Planning

• Establish ongoing business relations with major key accounts and customer advocate, improving our organizational customer intimacy, our understanding of the customs strategic objectives and ensuring these are reflected in our plans.
• Develop and implement channel and customer prioritization, develop growth strategies and resource allocation.
• Develop channel and customer plans to deliver category growth, increase brand share in priority customer plus improve customer profitability.
• Deliver monthly set KPI – Invoice Sales, Net Sales, Sellout, trade investment ROI, Stock in Trade, forecast accuracy and excellence in execution.
• Work with internal and external customer to ensure channel plans are optimised.
• Review and align business results with management team and customers according to scheduled time, managed identified gaps and execute mitigation plans

Category Management

• Maximize sales profit through improving shelving and display, implementing promotions and new product launching.
• Ensure the execution of the marketing plan with key accounts in a timely manner.
• Implement key store drivers (range, space, promotion, and display), working with store planning teams where applicable. Ensure appropriate approvals in place for planograms, secondary display and feature areas/ special events as negotiated with buyers.

Forecasting & Inventory Management

• Generating sales forecast/analysis and market insights reports on product trend development and competitors' activities.
• Keeping track of inventory health for both national & retailer’s warehouse.
• Working closely with both demand & supply chain to track forecast accuracy & service level fulfilment with retailers
• Look at stand-out issues for inventory: discuss possible action plans with key account (e.g. clearance or increase stock weights), communicate issues internally

What You Need To Have

• Minimum 2-3 years of experience in similar role, preferably from the FMCG industry
• Experience in managing the marketing of FMCG products across pharmacy, grocery and other retail channels, n health supplements, nutrition or skincare categories are strongly preferred.
• Experience in managing distributor/ logistics partner to optimise customer service levels
• Experience in developing a bottom-up customer forecast, as an input into the demand planning process
• Strategic Selling and negotiation skills
• Able to work independently, energetic and highly passionate about work in driving sales growth
• Ability to determine portfolio strategy by channel and customer
• Fundamental understanding of shopper marketing management especially shopper insight
• Experience in training, customer management best practices, foundation of strategic category marketing and total trade spend strategy
• Dynamic person embedded with excellent interpersonal and communication skills with abilities to liaise with internal and external cross function stakeholders
• Confident professional with an ambitious approach to business development
• Displays a growth mindset to identify and actualise new opportunities
• Plays the role of the customer champion internally while being responsive to customer needs, ensuring smooth communication and follow up