Ecommerce Manager
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JOB DESCRIPTION AND TASK
As an E-commerce Manager for a health product company, you would be responsible for overseeing and optimizing the online sales and digital presence of the business. Here are the key roles, responsibilities, and KPIs typically associated with this position:
Detail of Responsibilities
Strategy and Planning
1. Develop and execute the overall e-commerce strategy aligned with company goals.
2. Create annual business plans and budgets for the e-commerce channel.
3. Identify new opportunities for growth and expansion in the health product market.
Website Management
1. Oversee the design, functionality, and user experience of the e-commerce website.
2. Ensure the website is optimized for conversions and provides a seamless shopping experience.
3. Manage product listings, descriptions, and pricing on the website.
Digital Marketing
1. Plan and execute digital marketing campaigns to drive traffic and sales.
2. Develop SEO and content marketing strategies to improve organic search rankings.
3. Manage social media presence and advertising campaigns.
4. Oversee email marketing initiatives to engage customers and drive repeat purchases.
Analytics and Reporting
1. Monitor key performance metrics and prepare regular reports for management.
2. Analyse customer behaviour and purchasing patterns to inform business decisions.
3. Use data to optimize marketing spend and improve ROI.
Team Management
1. Lead and mentor the e-commerce team, including content creators, web developers, and digital marketers.
2. Collaborate with cross-functional teams such as product development, customer service, and logistics.
Customer Experience
1. Ensure high levels of customer satisfaction through excellent online shopping experiences.
2. Manage customer feedback and implement improvements based on insights
Inventory and Supply Chain
1. Work with the supply chain team to ensure proper inventory management
2. Monitor stock levels and coordinate with suppliers to maintain product availability
Key Performance Indicators (KPIs)
To measure success in this role, an E-commerce Manager for health products should track the following KPIs:
1. *Conversion Rate*: The percentage of website visitors who make a purchase.
2. *Average Order Value (AOV)*: The average amount spent per transaction.
3. *Customer Acquisition Cost (CAC)*: The cost of acquiring a new customer.
4. *Customer Lifetime Value (CLV)*: The total revenue expected from a customer over their lifetime.
5. *Repeat Purchase Rate*: The percentage of customers who make additional purchases.
6. *Website Traffic*: The number of visitors to the e-commerce site.
7. *Cart Abandonment Rate*: The percentage of users who add items to their cart but don't complete the purchase.
8. *Return on Ad Spend (ROAS)*: The revenue generated for every dollar spent on advertising.
9. *Email Marketing Performance*: Open rates, click-through rates, and conversions from email campaigns.
10. *Customer Satisfaction Score*: Measure of customer happiness with their shopping experience.
11. *Organic Search Rankings*: Position in search results for key health product terms.
12. *Mobile Traffic and Conversion Rate*: Performance metrics specific to mobile users.
JOB REQUIREMENT
- Degree in marketing management, business, information systems, or similar.
- Completion of a pertinent sales qualification is preferred.
- Extensive experience as an e-commerce manager.
- Demonstrable track record of devising sales-enhancing strategies.
- Sound knowledge of prevailing procedures and techniques in e-commerce.
- Ability to tackle the demands of ever-evolving technological implements with ease.
By focusing on these responsibilities and tracking these KPIs, an E-commerce Manager can effectively drive growth and success for a health product company in the online marketplace. The role requires a blend of strategic thinking, analytical skills, and a deep understanding of digital marketing and e-commerce best practices.
SALARY RANGE FROM RM5,000 TO RM7,000 (based on of working experience)
