Senior Marketing Executive

Salary undisclosed

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JOB DESCRIPTION

1) Brand Development and Management

Develop and execute a robust brand strategy to establish and enhance the company’s online presence.
Conduct in-depth market research to defined brand positioning, identify target audience, and analyze the competitive landscape.
Craft compelling brand stories and messaging that resonate deeply with target customers.
Continuously monitor brand perception and make adjustments to branding strategies as needed.
Prepare and arranging of marketing collaterals such as brochures, leaflets, banners, sales kits, digital content, and videos & etc, ensuring speed and quality of the execution.
Reinforce all processes to improve efficiency.
Monitor and manage the advertising and promotional budget to ensure expenditures align with the approved budget

2) Digital Marketing Strategy

Develop and implement impactful online marketing campaigns across various digital platforms, channels, including SEO, PPC, email marketing, social media, and content marketing.
Create visuals contents such as videos, posters and graphics to support all marketing campaign.
Utilize advanced data analytics to measure campaign effectiveness and optimize strategies for continuous growth and improvement
Oversee the creation and distribution of digital content, ensuring alignment with the brand’s voice and strategic objectives

3) Cost Leadership and Teams Collaboration

Drive cost leadership initiatives to enhance productivity and achieve departmental objectives.
Provide guidance and support to cross-functional teams to foster collaborations and achieve shared marketing goals.
Cultivate and manage relationships with external agencies, educational institutions, school partners and vendors to support and amplify marketing activities effectively.

JOB REQUIREMENTS:

Candidate must possess at least a Diploma or Bachelor's Degree in Marketing/Business Studies/Administration/Management, Economics or equivalent.
Strong understanding of digital marketing tools and platforms, including but not limited to Facebook Ads Manager, Google Analytics, TikTok, email marketing software, and content management systems, social media advertising, etc
Video Editing Software, and Adobe Design software experience is a plus.
Required language(s): English, Bahasa Malaysia, Mandarin (Written / Spoken)
Positive working attitude and able to work independently with minimum supervisions.
Good communication, interpersonal skills
Confident, responsible, self-motivated, outgoing and responsive that able to communicate & present well with any level of people and work as a team
Willing to travel and possess own car / company car
Must be willing to work in USJ, Subang Jaya

Benefits: