Public Relations Manager

Role Overview:

MR D.I.Y. Malaysia Group Berhad is seeking a highly skilled and motivated Public Relations (PR) Manager to lead its PR and communication efforts. The PR Manager will play a crucial role in promoting the MR D.I.Y. brand, ensuring its reputation remains positive and consistent across all media platforms. This position requires a strategic thinker with a deep understanding of public relations, corporate communications, and media relations, particularly within the retail and home improvement sectors.

Major Duties and Responsibilities:

• Strategic PR Planning: Develop and execute the company’s public relations strategy, focusing on enhancing brand image, increasing media visibility, and supporting the business objectives of MR D.I.Y.
• Media Relations: Cultivate and maintain strong relationships with local, regional, and national media outlets. Secure positive media coverage through proactive media outreach, press releases, and interviews.
• Corporate Communications: Act as the primary spokesperson for MR D.I.Y., managing all external communications, including press releases, speeches, and public statements, while ensuring alignment with the company’s messaging and values.
• Crisis Communications: Lead the development and execution of crisis communication plans to protect the company's reputation and mitigate potential risks.
• Campaign & Event PR Management: Oversee PR efforts for new store openings, product launches, corporate events, and marketing campaigns, ensuring they receive appropriate media attention and align with overall company strategies.
• CSR & Community Engagement: Support MR DIY Foundation's corporate social responsibility (CSR) initiatives and community outreach programmes, ensuring alignment with MR D.I.Y.’s values, and contribute to the company’s public perception as a responsible and customer-focused brand.
• Influencer & KOL Partnerships: Develop partnerships with influencers, key opinion leaders (KOLs), and community figures to enhance brand reach and visibility.
• Monitoring & Reporting: Track media coverage and public perception of MR D.I.Y., providing reports and analysis on the effectiveness of PR initiatives. Adjust strategies based on key metrics and insights.
• Internal Communications Support: Work closely with HR and internal communications teams to ensure consistent messaging within the organisation and support internal campaigns that enhance employee engagement.

Key Requirements:

• Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or a related field.
• Minimum of 5-8 years of experience in public relations, corporate communications, or media relations, ideally within the retail, FMCG, or home improvement industries. Experience in managing high-impact PR campaigns and working with large-scale organizations is preferred.
• Strong communication, writing, and editing skills in both English and Bahasa Malaysia.
• Proven media relations expertise, with an established network of media contacts in Malaysia.
• Solid understanding of digital PR, social media, and influencer engagement.
• Strong crisis communication skills and ability to manage sensitive issues.
• Proficiency in measuring and reporting PR effectiveness.
• Ability to manage multiple projects and deadlines in a fast-paced environment.