Marketing Executive

Job Requirements:

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• 2-4 years of experience in marketing, with a focus on digital marketing, content creation, and campaign management.
• Strong understanding of digital marketing tools, social media platforms, and marketing analytics.
• Excellent communication and organizational skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, social media management platforms).

Roles & Responsibilities

Campaign Execution & Management:

• Execute and manage marketing campaigns across various channels, including digital, social media, and traditional media.
• Monitor and evaluate the effectiveness of marketing campaigns and adjust strategies as needed to meet objectives.
• Coordinate with internal teams to ensure campaign deliverables are completed on time and within budget.

Digital Marketing & Social Media:

• Manage and optimize digital marketing efforts, including SEO, SEM, email marketing, and social media campaigns.
• Create and schedule engaging content for social media platforms, and analyze performance metrics to inform future strategies.
• Oversee the development and execution of email marketing campaigns to drive engagement and conversions.

Loyalty Program Management:

• Support the design, execution, and management of the loyalty program to enhance customer retention and increase engagement.
• Analyze loyalty program performance and customer data to identify opportunities for improvement and optimization.
• Develop targeted campaigns to drive membership growth and increase participation in the loyalty program.

Content Creation & Management:

• Develop high-quality marketing content, including blog posts, website copy, social media posts, and promotional materials.
• Ensure all content aligns with the company’s brand voice and messaging.

Market Research & Analysis:

• Conduct market research to identify trends, opportunities, and competitive landscape.
• Analyze customer data and campaign performance to provide insights and recommendations for strategy improvements.

Public Relations & Events:

• Assist in organizing and promoting events, product launches, and other marketing activities to enhance brand visibility.
• Manage relationships with media, influencers, and other external stakeholders to support PR efforts and maximize coverage.

Customer Engagement & Relationship Management:

• Develop and implement strategies to engage and retain customers, including loyalty programs and targeted campaigns.
• Monitor customer feedback and address any issues or concerns related to marketing initiatives.

Reporting & Documentation:

• Prepare and present regular reports on marketing performance, campaign results, and key metrics.
• Maintain accurate records of marketing activities, budgets, and campaign outcomes.

Team Collaboration & Support:

• Collaborate with the Assistant Marketing & Sales Manager and other team members to ensure alignment on marketing goals and strategies.
• Provide support and mentorship to junior team members.
• Collaborate with the team to integrate loyalty initiatives across all marketing activities and customer touchpoints.

Job Type: Full-time

Pay: RM3,999.00 - RM4,000.00 per month

Schedule:

• Holidays
• Monday to Friday

Supplemental Pay:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 4 years (Preferred)

Language:

• Bahasa (Preferred)