CRM & Retention Manager

Prenetics (NASDAQ:PRE), a leading genomics-driven health sciences company, is revolutionizing prevention, early detection, and treatment. Our prevention arm, CircleDNA, uses whole exome sequencing to offer the world's most comprehensive consumer DNA test. Insighta, our $200 million joint venture with renowned scientist Prof. Dennis Lo, underscores our unwavering commitment to saving lives through pioneering multi-cancer early detection technologies. Insighta plans to introduce Presight for lung and liver cancers in 2025, and to expand with Presight One for 10+ cancers in 2027. Lastly, ACT Genomics, our treatment unit, is the first Asia-based company to achieve FDA clearance for comprehensive genomic profiling of solid tumors via ACTOnco. Each of Prenetics' units synergistically enhances our global impact on health, truly embodying our commitment to 'enhancing life through science.

IM8 Health, co-founded by global icon David Beckham, is a pioneering brand at the intersection of wellness and innovation. Our mission is to empower individuals with cutting-edge health solutions that are accessible, sustainable, and personalized to support everyday wellness. By combining our passion for health with a commitment to innovation, IM8 Health is redefining the future of well-being. Join our dynamic team and be part of a brand that’s making a lasting impact on health and lives globally.

About the Role
As a CRM and Retention Manager at IM8 Health, you will play a pivotal role in driving customer engagement and loyalty through data-driven CRM strategies. You’ll be responsible for nurturing relationships with new and existing customers, optimizing email marketing campaigns, and utilizing advanced analytics and AI tools to deliver impactful insights and continuous improvements. This role is perfect for someone passionate about preventative healthcare and looking to make a real difference in the lives of our customers by delivering personalized, results-oriented communication.

Key responsibilities

• Create a comprehensive CRM strategy that nurtures prospective IM8 Health customers
• Execute end-to-end email marketing campaigns (EDMs), including scheduling, segmentation, production, A/B testing, and post-campaign optimization.
• Build & Manage daily email campaigns and customer journeys. Build and execute emails that convert, driving KPIs such as deliverability, opens, clicks, and conversions.
• Build and grow our referral and loyalty programs, ensuring that they contribute meaningfully to customer lifetime value (CLTV).
• Build and deliver intermediate-level reports on CRM performance, providing insights to improve future campaigns.
• Work closely with marketing, sales, and product teams to ensure cohesive and effective customer communication.
• Utilize AI tools to streamline campaign execution, enhance customer segmentation, and optimize content strategy for email marketing.

Requirements

• Bachelor's degree or equivalent experience in marketing, communications, or a related field.
• Minimum of 3 years’ experience in CRM, retention marketing, or email marketing, with a strong understanding of consumer segments and customer journeys.
• Strong data analytics skills: ability to generate and interpret data-driven reports and insights, with a solid understanding of reporting tools like Google Analytics, Tableau, or similar.
• Familiarity with AI tools to enhance CRM performance and customer engagement.
• Experience in developing and managing customer retention strategies, loyalty programs, or referral initiatives.

Benefits

Medical & Annual Leave: We care about your well-being—and your vacation selfies! That’s why, for our full-time employees, we honor your time off with annual leave and provide medical benefits for any bumps, bruises, or unexpected adventures.
Learning & Development: Got a passion project or skill you’re dying to master? We’ve got a learning allowance for that! We believe in supporting your growth, whether it’s for work or just because you’re curious.
Growth & Opportunity: Your future’s bright, and we want to help you shine! We’re all about providing opportunities for you to grow and reach your potential, with exposure to a global company and the chance to collaborate across different cultures.
Inclusive Workplace: You belong here! We foster an environment where everyone’s voice is heard, respected, and celebrated. Inclusivity is the name of our game!

Our DNA is P-R-E-N-E-T-I-C-S.
Get to know us; Get to know our DNA!
Passion - You love what you do and inspire excellence in others.
Resilience - You tackle challenges head-on with tenacity and calm.
Empowerment - You foster team spirit and encourage initiative.
Integrity - You're honest, accountable, and reliable.
Epic - You take risks, deliver results, and always strive to grow.
Transparency - You share openly, even when it's tough.
Ingenuity - You think creatively and make smart decisions, even in uncertainty.
Communication - You express ideas clearly and with empathy.
Selfless - You prioritize Prenetics and the team over individual goals.