Executive - Field Marketing (Southern Region)

Role Responsibilities
1. New Store Openings

• Conduct site recce of new stores, develop in-store material plans, and execute and implement in-store marketing materials.

2. Store Refits

• Manage store refit projects, including coordination with internal and external stakeholders, ensuring implementation of in-store marketing and adherence to brand guidelines.

3. In-Store Advertising

• Execution of in-store advertising campaigns, including material dissemination and installation.

4. Maintenance & Checks

• Conduct regular inspections of in-store marketing materials to ensure they are updated, in optimal condition, and coordinate replacements, rectification as needed.

5. POSM Management

• Manage the installation and replacement of point-of-sales materials (POSM) to maintain brand consistency and visual merchandising standards.

6. Liaison

• Build and maintain relationships with local town councils and external vendors to facilitate smooth operations and execution of in-store media materials.

7. Reporting

• Provide regular reports on in-store marketing activities as assigned based on the business rhythm set

Role Requirements

• Strong project management and organizational skills
• Attention to detail and meticulous individual
• Ability to work independently and as part of a team
• Excellent communication and interpersonal skills
• Some experience in retail marketing or visual merchandising (plus point)
• Posses own car and willing to travel extensively include outstation