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Ads Content Specialist (FB/IG) | SKINTIFIC

  • Full Time, onsite
  • MY FIMEDIA NETWORK TECHNOLOGY SDN. BHD.
  • Kuala Lumpur Digital & Search Marketing (Marketing & Communications) Full time RM 3, Malaysia
Salary undisclosed

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SKINTIFIC is looking for a creative and data-driven Ads Content Specialist to join our team. This person will be responsible for developing, writing, and optimizing content for advertising campaigns across social media platforms. This role requires a mix of creativity, marketing knowledge, and an understanding of how content influences consumer behavior and ad performance.

Key Responsibilities:

  • Create Engaging Ad Copy: Write compelling, concise, and action-oriented content for ads across multiple platforms (e.g., Facebook, Instagram, XHS, etc.).
  • Optimize Content for Performance: Regularly review ad performance data and adjust content to improve click-through rates (CTR) and conversion rates (CVR).
  • Content Strategy Development: Collaborate with the marketing and creative teams to develop content strategies that align with campaign goals and target audience needs.
  • Research and Trend Analysis: Stay current with industry trends, competitor strategies, and audience behavior to inform ad content and strategy.
  • Collaboration: Work closely with designers, digital marketers, and other stakeholders to ensure that ad content aligns with the overall campaign message and design.
  • Compliance and Guidelines: Ensure all content meets brand guidelines, compliance standards, and platform-specific policies.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Advertising, Journalism, or a related field (or equivalent experience).
  • 2+ years of experience in content creation, copywriting, or advertising, with a focus on digital ads.
  • Proven ability to write clear, persuasive, and creative ad copy.
  • Strong understanding of digital advertising platforms and content requirements (e.g., Instagram Ads, Facebook Ads, etc.).
  • Experience with content management and ads performance tracking tools will be an added advantage.
  • Ability to analyze data and translate insights into actionable content strategies.
  • Strong organizational skills with the ability to manage multiple projects and deadlines.
  • Excellent communication skills, both written and verbal.
  • Able to commence work within a short notice period.

What We Offer:

  • Competitive salary and benefits package.
  • Opportunity to work with a dynamic and creative team.
  • Professional development and growth opportunities.