Epicareer Might not Working Properly
Learn More

CRM Executive

Salary undisclosed

Apply on


Original
Simplified

Company Description

MyNews is a leading convenience retail chain store in Malaysia. Since its establishment in December 1996, MyNews has grown to become the largest homegrown retail convenience store chain in the country. The company operates under MYNEWS HOLDINGS BERHAD and also collaborates with renowned brands like WHSmith, CU, Gourmet Kineya, and Ryoyupan Baking Co. to provide a diverse range of products and services to its customers.

Role Description

This is a full-time on-site role for a CRM Executive at Mynews Malaysia located in Kota Damansara. The Marketing Executive will own myNEWS Loyalty Programme and manage the campaign planning, set-up, marketing communication and campaign reporting of CRM within a dynamic environment.

Main Duties:

  • Create, manage, deliver analyse and report all CRM campaigns for the business from campaign planning, to creation, system set up, promotional coms, campaign reporting and analysis.
  • Develop and create all promotional coms for all myNEWS CRM campaigns and activities.
  • Manage all reports relating to campaign performance, promotional comms and CRM activities to determine the effectiveness.
  • Create a content marketing plan for CRM campaigns and promotional comes.
  • Develop and brief creative copy and concepts to creative team for design.
  • Work closely with marketing team and merchandising teams to co-ordinate CRM related campaigns and activities across the business.
  • Work closely with IT team on managing any errors or changes.
  • Work closely with operations on briefing upcoming CRM campaigns and activities as well as handling CRM related complaints.

Qualifications:

  • At least 2 years experience in a similar role managing campaigns, promotional coms and data analysis.
  • Demonstrated experience in working with database, marketing communications and marketing campaigns.
  • Excellent communication skills both verbal and written.
  • Advanced level of computer literacy in Microsoft packages, particulary in Excel and Power Point.
  • Ability to manage projects, plan, organize and priorities.
  • Ability to work effectively under high pressure and minimal supervision.
  • Excellent team player and interpersonal skills.