Marketing Executive

• Develop and implement comprehensive marketing strategies and plans to achieve company goals. • Plan and execute marketing campaigns across various channels, including digital, social media, email, print, and events. • Identify and define target customer personas and segments to ensure that lead generation efforts are focused on the most promising prospects. • Maintain and grow our social media presence by creating engaging content and interacting with our audience. • Conduct market research to identify trends, customer needs, and competitive insights. • Monitor and analyse marketing campaign performance, prepare reports, and provide insights to improve marketing effectiveness. • Assist in planning and organizing marketing events, trade shows, webinars, and promotional activities. • Collaborate with cross-functional teams to ensure marketing initiatives align with overall business objectives. • Maintain brand consistency across all marketing materials and ensure compliance with brand guidelines. • Other duties to be assigned by the Management from time to time.