Marketing Manager

Full Time, onsite
BUBBLE GUM X SDN. BHD.
Shah Alam, Malaysia

RM 4,500 - RM 6,500 / Per Mon

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As a Marketing Manager, you will be responsible for designing and executing innovative marketing strategies to enhance brand visibility, drive customer engagement, and support business growth for Bubble Gum X Group. This role focuses on brand management, content development, strategic analysis, and team leadership within the beauty industry. The Marketing Manager will work closely with various departments to align marketing activities with Company objectives and ensure consistency across all customer touchpoints.

RESPONSIBILITIES

Brand Marketing:

Develop and execute comprehensive marketing strategies and campaigns to boost brand presence and attract qualified customers for all brands under Bubble Gum X Group.
Align messaging with business strategy to reinforce brand positioning and effectively reach targeted audiences.
Track, analyze, and optimize the impact of marketing initiatives to ensure alignment with brand objectives and to drive continuous improvement.
Oversee campaign execution from concept to completion, ensuring success through cross-functional coordination and quality assurance.

Content Creation and Management:

Collaborate with Brand and Creative, Marketing, and Social Media teams to guide creative direction based on strategic goals, ensuring all content (digital, print, and video) aligns with brand identity.
Design and manage multi-channel campaigns across the customer life-cycle, ensuring brand consistency and high-quality communication at every stage.
Drive the creation of compelling content tailored to the beauty industry, aligning with brand guidelines and resonating with target audiences.

Market Analysis and Reporting:

Conduct consumer behavior and market trend analysis, providing insights and forecasts to inform and optimize marketing strategies.
Measure and report on the performance of marketing initiatives, gathering insights to assess their effectiveness and inform future campaigns.
Collect customer and market insights to refine outreach strategies, improve conversion rates, and increase lead generation.
Maintain awareness of industry trends, competitor activities, and emerging marketing strategies to ensure the company remains competitive and innovative.

Team Leadership and Project Management:

Lead and manage the Marketing team, fostering a collaborative and high-performance culture.
Ensure that all marketing activities and communications meet established timelines and effectively manage expectations with upper management.
Provide support for company activities and initiatives within the beauty industry, ensuring alignment with organizational goals..

Ad-Hoc Responsibilities

Undertake additional tasks as required to support the overall marketing and brand strategy of the company, assisting other departments when needed to ensure cohesive and effective brand representation.

QUALIFICATIONS

Bachelor's degree in Marketing, Business, or related field.
Proven experience as a Marketing Manager or similar role, preferably in the Beauty industry.
Solid understanding of marketing principles, market analysis, and consumer behavior.
In-depth knowledge of online marketing strategies and tactics, including social media, email marketing, and digital advertising.
Experience in planning and executing offline marketing activities, such as print advertising, events, partnerships, and direct mail campaigns.
Proficiency in digital marketing tools and analytics platforms.
Excellent written and verbal communication skills.
Creative mindset with the ability to think strategically and develop innovative marketing solutions.
Positive attitude, a team player, and a self-starter who can work independently.
Ability to adapt and thrive in a dynamic, fast-paced environment.
Strong organizational and project management skills.
Passion for the beauty industry and a keen eye for emerging trends.