Executive, Brand & Communications

• Developing and executing a results-driven, multi-platform communications strategy and plan (online and offline) in line with corporate and brand direction
• Creating and managing all marketing materials and collaterals for the university, various marketing events and university events
• Tracking effectiveness of various campaigns and improvisation
• Supporting marketing activities and events in the University
• Involving in student recruitment and counselling

Marketing Communications

• Manages the marketing collaterals for activities and events (Open Day, Info Day, FIS Day etc)
• Monitor all printed promotional materials and ensure accuracy of information and branding guideline.
• Manage and archive IMU’s communication materials including photos and videos.
• New programmes launch.

Media Booking/Creative Agency Management

• Liaise and drive projects with agencies (media, creative, digital, events) to ensure campaign deliverables are executed on time.
• Manages the media planning and ad booking for the university and student recruitment events.
• Manages the media planning and ad creative for the University’s marketing collaterals and ensure consistency in branding.

School Engagement

• Establish and build rapport with the secondary school’s counsellors in targeted schools.
• Organise workshops with Counsellors.
• Join school magazine ad.

Events

• Coordinate requests for marketing collaterals for events and promotion activities
• Support marketing activities and events in the University
• Manage virtual live webinar - Programmes, Schools, CTNH

Programme Enquiry

• Assist in programme enquiry as and when needed for both local and international events.
• Travel to attend Education Fairs and School Fairs as part of the student recruitment campaign.

International Marketing

• Assist in the international marketing events, programme enquiry for Indonesia, Sri Lanka and Singapore market.
• Provide promo collaterals and support in these events (when needed)

Administrative

• Raising PR/PO/PAF documents
• Ensure the Billing List of PO/PR is updated daily/weekly.
• Ensure all payments are paid on time.

• Excellent verbal and written communication skills.
• Excellent organisational skills and attention to detail.
• Excellent time management skills with a proven ability to meet deadlines.
• Proficient with Microsoft Office Suite or related software.
• Minimum a Bachelors degree in Marketing, Corporate Communications,
• Advertising, Event Management, Business Management or any related field.
• At least 3 years of related experience in marketing or communications.