Senior Social Media Executive

Job Responsibilities -Plan, develop and execute marketing strategies to establish brand consistency and increase sales. -Manage the execution of our social media content across different channels (Instagram) -Plan social media content calendar (including content ideation, copywriting, planning visuals and scheduling posts) -Assist in executing performance marketing / paid ads campaign to promote content that will achieve set targets. -Assist in tracking the success of our social media campaigns via reports, including the use of our tools and systems. -Assist with generating insights and propose improvements in line with the company’s objectives. -Stay abreast with the latest social media best practices and trends, from internal or external avenues. -Work independently with minimal supervision in a fast-paced environment and handle multiple projects concurrently. -KOL and Influencer Marketing, tracking results and curating influencers to reflect the brand image. Requirement -Diploma or Bachelor's degree in marketing, business, or a related field is preferred -Experience in copywriting, video editing and graphic design -Experience in running advertisement is required (META ads) -Ability to optimize and improve performance for all advertisement. -Strong sense of social media trends in relevant markets, as well as content based on language -Excellent understanding of social media marketing concepts and best practices -Ability to deliver creative content (text, images, and video). -Optimize content to drive audience engagement and conversions. -Manage and update existing content to keep it relevant and up-to-date. -Track and analyze content performance metrics to make data-driven improvements. -Ensure all content is polished and free of errors before publication. -Personality: Strong communication skills, willing to explore new things, proactive and strong learner