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Channel Strategy Development
- Identify and develop sales strategies to maximize revenue across multiple channels, such as wholesalers, distributors, retailers, and e-commerce platforms.
- Analyze market trends, competition, and consumer preferences to design effective channel strategies.
- Segment the market to determine the most profitable channels for specific snack products.
Relationship Management
- Build and maintain strong relationships with distributors, wholesalers, and retailers.
- Negotiate contracts, pricing, and promotional agreements with channel partners.
- Serve as the primary point of contact for channel partners, addressing inquiries, concerns, and feedback.
Sales Performance Management
- Set sales targets and ensure channel partners meet or exceed their goals.
- Monitor channel performance through KPIs like revenue, market share, and distribution reach.
- Provide training and support to channel partners to enhance their sales capabilities.
Marketing and Promotion
- Collaborate with marketing teams to develop channel-specific promotional campaigns, such as in-store promotions or digital advertising.
- Oversee the implementation of branding and merchandising strategies in retail outlets.
- Ensure consistent brand messaging across all channels.
Inventory and Logistics Coordination
- Work closely with supply chain teams to manage inventory levels and ensure timely delivery of products to channel partners.
- Address logistical challenges to minimize stockouts or overstocking at partner locations.
Market Expansion
- Identify opportunities for expanding into new geographic markets or sales channels.
- Recruit and onboard new channel partners.
- Conduct market research to identify potential growth areas for snack products.
Reporting and Analytics
- Prepare and present regular performance reports to senior management.
- Use data analytics to track sales trends, channel profitability, and market performance.
- Recommend adjustments to channel strategies based on data insights.
Compliance and Quality Assurance
- Ensure channel partners adhere to the company’s policies, pricing structures, and ethical standards.
- Monitor and address any issues related to product quality or customer satisfaction.
Collaboration
- Work closely with internal departments like production, marketing, and finance to align channel activities with company objectives.
- Act as a liaison between channel partners and the company to ensure smooth communication.
- Experience: Prior experience in sales, distribution, or channel management, preferably in FMCG or snack manufacturing.
- Skills: Strong negotiation, communication, and relationship management skills.
- Analytical Ability: Proficiency in data analysis and performance tracking.
- Knowledge: Understanding of the snack food industry and market dynamics.
- Education: Minimum diploma holder in Business, Marketing, or a related field
- Sales commission (monthly)
- Quarterly KPI Incentive
- Travelling allowances -based on trip
- Entertainment Fee: claim by bill
- Yearly performance bonus
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