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Senior Executive, Marketing (BU5, Pagoh)

Salary undisclosed

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Job Responsibilities

Business (30%)

  • To support Head, Sales & Marketing to imitate, develop and implement marketing strategies
  • To assist Head, Sales & Marketing to manage and monitor the readiness of the product to be launched
  • To assist Head, Sales & Marketing – operations of Business Units in developing and planning of sales campaign and to evaluate the effectiveness of each sales activity

Operations (60%)

  • To update the competitor’s activities and launches for reference in determining market driven product s and pricing
  • Compiling documents i.e. costing, land listing, per comp plan, land and land related cost, common sot and product info for pricing paper purposes
  • To develop competitive pricing strategies and pricing slides presentation for various products for launch to be tabled in the Property Development Community Meeting
  • Compiling all final pricing details for new products to APDL Team for AP submission and product information to A&P and Sales Admin for the preparation of A&P materials and SPA respectively
  • Preparation of Product Brief to Product Development Department

Job Responsibilities (Con't)

  • Preparing PDC presentation slide for product design approval on Marketing Input
  • Attending Product and CCM engagement meeting with internal and external consultants and to provide relevant input to formulate development of new market driven products
  • To appoint Model Maker. To liaise with consultants and model maker ensuring the accuracy of construction and presentable of scale model of every project
  • To review SPA Drawings together with Head of Marketing and Sales – Township
  • To review car park allocation for high rise development
  • To review By Laws Agreement (if any)
  • Assisting in preparing launch schedule and sales forecast for Financial Year
  • Coordinate with Township to setup the Marketing Cost & Selling Expenses into the BPC system and to review the final figure

Stakeholder Management (10%)

  • To maximize company resources to meet stakeholders expectation such as profitability, people (sustainability) and environment

Qualifications & Professional Experience

  • Bachelor's degree in marketing or related field
  • Minimum 3 years relevant working experience in property development
  • Strong analytical, communication, time-management and creativity skills
  • Strong ability to focus on customer/market and take initiative Experience with social media
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