Senior Executive, Marketing (BU5, Pagoh)
Salary undisclosed
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Job Responsibilities
Business (30%)
- To support Head, Sales & Marketing to imitate, develop and implement marketing strategies
- To assist Head, Sales & Marketing to manage and monitor the readiness of the product to be launched
- To assist Head, Sales & Marketing – operations of Business Units in developing and planning of sales campaign and to evaluate the effectiveness of each sales activity
Operations (60%)
- To update the competitor’s activities and launches for reference in determining market driven product s and pricing
- Compiling documents i.e. costing, land listing, per comp plan, land and land related cost, common sot and product info for pricing paper purposes
- To develop competitive pricing strategies and pricing slides presentation for various products for launch to be tabled in the Property Development Community Meeting
- Compiling all final pricing details for new products to APDL Team for AP submission and product information to A&P and Sales Admin for the preparation of A&P materials and SPA respectively
- Preparation of Product Brief to Product Development Department
Job Responsibilities (Con't)
- Preparing PDC presentation slide for product design approval on Marketing Input
- Attending Product and CCM engagement meeting with internal and external consultants and to provide relevant input to formulate development of new market driven products
- To appoint Model Maker. To liaise with consultants and model maker ensuring the accuracy of construction and presentable of scale model of every project
- To review SPA Drawings together with Head of Marketing and Sales – Township
- To review car park allocation for high rise development
- To review By Laws Agreement (if any)
- Assisting in preparing launch schedule and sales forecast for Financial Year
- Coordinate with Township to setup the Marketing Cost & Selling Expenses into the BPC system and to review the final figure
Stakeholder Management (10%)
- To maximize company resources to meet stakeholders expectation such as profitability, people (sustainability) and environment
Qualifications & Professional Experience
- Bachelor's degree in marketing or related field
- Minimum 3 years relevant working experience in property development
- Strong analytical, communication, time-management and creativity skills
- Strong ability to focus on customer/market and take initiative Experience with social media
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