Customer Relationship Management Manager

Job Title: Customer Relationship Management Manager Position Overview: Eskayvie is on the lookout for a dynamic and innovative CRM Manager to join our team and lead our customer engagement and digital marketing initiatives. As a key member of the team, you will report directly to the Head of Commercial and play a pivotal role in optimizing CRM strategies, leveraging data insights, and crafting personalized content to fuel revenue growth, boost customer satisfaction (CSAT), and build lasting customer loyalty. Key Responsibilities: CRM Strategy & Execution: Develop and implement CRM strategies aimed at customer acquisition, retention, and maximizing lifetime value (LTV). Execute compelling multi-channel campaigns across email, SMS, WhatsApp, and social media. Optimize customer journeys, segmentation, and key CRM metrics like open rates, CTR, and retention rates. Content Creation & Marketing Optimization: Lead the creation of engaging, targeted content for CRM campaigns, including emails, SMS, and in-app messaging. Ensure CRM content aligns with Eskayvie's brand and carry out A/B testing for campaign optimization and improved performance. Data-Driven Customer Insights: Dive deep into customer data to uncover actionable insights that drive business decisions. Develop dashboards and reports to track key performance indicators such as campaign ROI, CAC, and CSAT. Cross-Functional Collaboration: Collaborate with Nexus, Marketing, Tech-Dev, and Warehouse teams for smooth and effective CRM execution. Mentor and guide internal teams on CRM tools and lifecycle management to ensure consistency and quality across all campaigns. Requirements: Bachelor’s degree in Marketing, Business, or a related field. 3–5 years of experience in CRM management, digital marketing, or e-commerce (experience in content creation is a plus). Hands-on experience with CRM tools (e.g., Netcore, Salesforce, HubSpot, Insider). Strong skills in content creation, A/B testing, and campaign optimization. Proficiency in Excel, Google Analytics, or BI tools for data analysis and campaign reporting. A creative yet data-driven thinker with strategic and tactical acumen. Why Join Us? At Eskayvie, you’ll be part of a forward-thinking team driving innovation and global growth. If you are passionate about CRM, content marketing, and creating exceptional customer experiences, we would love to hear from you! Join us and make an impact!