Marketing Manager

Job Descriptions:

• Lead in marketing management involving brand development, new product launches, shoppers and consumer promotions and other relevant activities. Convert/ acquired new customers base into purchase decision.
• Lead and manage all marketing related activities and tasks from A&P strategies to A&P tracking, consumer insights/research, competitors monitoring and new product development/innovation planning.
• Liaise with social media business partners, advertising, mass media, promotional and public relations agencies to enhance branding; create brand identity.
• Set direction to graphic designers in developing all related marketing communication, corporate brochure, product catalogues, sales kit, and product packaging development, revamp packaging for Vico/ Vochelle/ Darry’s.
• Establishes marketing goals based on Top Management direction and strategy. Increase brand awareness that translate into purchase decision.
• Oversees current products health or life cycles and comes up with initiatives for new products launches
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
• Works with marketing/ Sales/ R&D staff to develop detailed marketing plans for all media channels and sales teams.
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
• Provides two ways consumers engagement, in-depth information to interested clients, and acts as a representative for the marketing department in important customers meetings.
• Works within the department budget to develop cost-effective marketing plans for each product or service
• Tracks all marketing and sales data by weekly/ monthly report and creates detailed written reports and verbal presentations to bring to senior executives.
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
• Weekly mandatory market visits to keep abreast with market information.
• Handle customers what’s app complaints for the company’s brands.

Requirements:

• Possess a Business or Marketing degree;
• Must have at least 5 years Marketing/Branding experience preferably in an FMCG environment;
• Strong leadership and communication skills;
• Must be team player and able to lead and motivate the marketing team to achieve their targets.

Job Type: Full-time

Pay: RM7,000.00 - RM10,000.00 per month

Benefits:

• Health insurance
• Opportunities for promotion
• Professional development

Schedule:

• Monday to Friday

Application Question(s):

• What is your expected salary?