Social Media Management:- Plan and publish content (e.g., images, short videos, articles) on platforms like Facebook, Instagram, Xiaohongshu (Little Red Book), and TikTok.
- Share content on service highlights, customer reviews, driver stories, travel tips for Johor Bahru and Singapore, etc.
- Engage with customers by responding to comments and direct messages to enhance brand loyalty.
- Manage and optimize social media ads (Facebook Ads, Instagram Ads), analyze performance, and adjust strategies.
Website Content Management:- Regularly update website content, including service descriptions, custom itinerary recommendations, and promotions.
- Write and publish blog posts, e.g., "Charter Services from Johor Bahru to Singapore" or "Day Trip Recommendations to LEGOLAND".
- Optimize SEO to improve search engine ranking (Google, Bing).
- Ensure the website has good loading speed and user experience (UI/UX).
- Maintain the online booking system, ensure its proper functioning, and assist with technical issues (e.g., payment processing, real-time inventory updates).
Data Analysis & Optimization:- Use tools like Google Analytics and social media analytics tools to track follower growth, website traffic, and conversion rates.
- Adjust content strategies and ad campaigns based on data analysis.
This position is for a Social Media & Website Content Executive focused on managing social media platforms and website content for a company offering charter services and customized tours between Johor Bahru (Johor) and Singapore. The role involves enhancing brand visibility, optimizing customer experience, and driving business growth through creative content and technical support.
Requirements:Education & Experience:
- Diploma or higher, preferably in Marketing, Digital Media, Communications, or IT-related fields.
- At least 1 year of experience in social media or website management, with experience in the tourism or transportation industry being a plus.
Skills:
- Proficient in managing social media platforms (Facebook, Instagram, Xiaohongshu, TikTok).
- Familiar with website content management systems (CMS) like WordPress, and basic knowledge of SEO principles and HTML/CSS.
- Experience with design tools (Canva, Adobe Photoshop) and video editing tools (CapCut, Adobe Premiere).
- Proficient in data analysis tools like Google Analytics and Facebook Ads Manager.
Languages:
- Proficiency in both English and Mandarin (able to write bilingual content).
Personal Traits:
- Creative with a strong sense of brand image and current trends.
- Good time management, self-disciplined, and adaptable to remote work.
Location: Remote work