Senior Marketing Executive
Job title : Senior Marketing Executive
Department : Marketing
Report to : Marketing Manager
About Us:
Locally rooted but globally connected, the Else brand is conceptualised as a modern-day sanctuary and a platform for well-heeled travellers to discover and appreciate the local culture, complemented with word-class service and execution.
Located in the centre of Kuala Lumpur’s creative-cultural core, the Else mind-set is about taking a distinct and differentiated approach to hospitality, one where every experience is personalised, thoughtfully crafted, and delivered with sincerity by an incredibly capable team.
Job Description:
A highly organized and creative individual who will be responsible for managing our social media platforms, chiefly Instagram, assisting with marketing administration and updates for our website, Suitepad (our in-room digital directory), overseeing the production of marketing collaterals, coordinating photography and video productions, and creating compelling copy for social media posts.
Responsibilities:
Social Media Management:
- Implement social media strategies to increase brand awareness and engagement.
- Create and schedule engaging content for the brands’ social media platforms, chiefly Instagram.
- Monitor social media channels and respond to customer inquiries and comments.
- Analyze social media data and metrics to optimize performance and identify trends.
Copywriting for Social Posts:
- Write compelling and engaging copy for social media posts, captions, and advertisements.
- Craft content that effectively communicates the brand's message and resonates with the target audience.
- Collaborate with the marketing team to develop cohesive and consistent messaging across all channels.
Marketing Administration and Platform Updates:
- Assist in maintaining and updating the company website, as well as the in-room digital directory on the Suitepad ensuring all content is accurate and up to date.
- Coordinate marketing campaigns, including email marketing, online advertisements, and promotions.
- Conduct research to identify marketing trends and opportunities for improvement.
- Collaborate with the design team to create visually appealing and on-brand marketing materials.
Production of Collaterals:
- Manage the end-to-end production process for marketing collaterals, such as brochures, flyers, banners, and presentations.
- Liaise with external vendors, printers, and suppliers to ensure timely delivery and quality control.
- Ensure all collaterals align with brand guidelines and messaging.
Coordination for Photos/Videos:
- Plan and coordinate photoshoots and video shoots, including location scouting, and scheduling.
- Collaborate with photographers, videographers, and stylists to capture high-quality visual content.
- Organize and maintain a library of visual assets for future use.
The contents of job descriptions are the most essential aspect of, but not limited to, this position. You are committed to perform others task assigned to you by management. The management reserves the right to review and amend the above job description as and when necessary to adapt to the business needs from time to time.
I hereby acknowledge receipt of this Job Description and will abide to these job descriptions as stated. I fully understand that the management reserves the right to amend, terminate and or to add any other job functions besides the above as and when required.
Job Type: Full-time
Pay: RM3,500.00 - RM4,000.00 per month
Ability to commute/relocate:
- Kuala Lumpur: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Hotel/ Resort Social Media Marketing: 3 years (Preferred)
Expected Start Date: 02/04/2025
