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Social Media Specialist

RM 3,000 - RM 5,000 / Per Mon

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Short Video Creation & Copywriting

  • Develop short video scripts for TikTok, Instagram, and Facebook to attract traffic.
  • Write creative copies to enhance brand awareness.

Content Direction Planning

  • PW Group: Focus on content about the precious metal recycling process, industry knowledge sharing, market trends, and business services promotion.
  • Parcel King: Promote the safety and advantages of valuable item transportation, and logistics services for SMEs.

Market Hotspot Exploration

  • Design appealing content tailored to market trends.
  • Reach target customers effectively to boost traffic.

Ad Campaign Execution & Optimization

  • PW Group: Attract B2B clients (e.g., gold merchants and pawnshops), increasing inquiries and conversions for recycling services.
  • Parcel King: Attract customers needing valuable item or cold-chain transportation, expanding order volumes.
  • Utilize ad tools like Facebook Ads Manager and TikTok Ads Manager to design and optimize campaigns for high ROI.

Data Analysis & Strategy Optimization

  • Regularly track traffic metrics (e.g., click-through rate, conversion rate, and ad spending).
  • Adjust content direction and ad strategies based on data feedback to improve precision and conversion rates.

Support Sales & Brand Goals

  • Assist PW Group in expanding the market share of precious metal recycling.
  • Promote Parcel King's transportation services to encourage customer orders.
  • Collaborate with the business team to drive sales growth.
  • Education: Diploma or degree in Marketing, Multimedia Design, Advertising, Communications, or related fields.
  • Languages: Fluent in Mandarin, Bahasa Malaysia, and English preferred.
  • Experience: At least 3 years of experience in social media management and ad campaigns, capable of handling multiple brands.
  • Personality: Creative, results-driven, capable of multitasking efficiently under pressure.
  • Skills:
    • Proficient in video editing tools (e.g., Adobe Premiere Pro or CapCut).
    • Expert in ad management tools (e.g., Facebook Ads Manager, TikTok Ads Manager).
    • Strong analytical skills to prepare traffic reports and suggest ad optimizations.
  • EPF & SOCSO.
  • Performance bonuses.
  • Medical benefits.
  • Five-day work week (Monday to Friday).
  • Annual company trips and team-building activities.
  • Traffic commission (Commision).